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Offsite Conversion tracking
I can't see to find an answer hopefully someone here can help me out.
I advertise products on my site. I want to be able to track conversions on another site which will allow me to place tracking and conversion code. How do I do this ? Can anyone suggest software ?
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I have access to post code on the other persons sites.
So if a visitor clicks buy now on my site it goes to the products website. I'd like to track if a conversion took place.
I think i'm on the right track but would like some verification:
1. use the google url builder for the "buy now" button on my site
2. add analytics tracking code in header file of actual products website
3. add campaign conversion code on final checkout page of products website
Does this sound right ?
OR
on step 3 do I track conversions using a funnel instead ?
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Can anyone provide simple steps to tracking conversions using google analytics. I have products on my sites that advertise products that are purchased on other sites. When the user clicks buy now and goes to the actual products website i'd like to know if a conversion took place. I was given the go ahead to add any tracking code on the destination site. Any ideas ???
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Quote:
Originally Posted by dannyd
Can anyone provide simple steps to tracking conversions using google analytics. I have products on my sites that advertise products that are purchased on other sites. When the user clicks buy now and goes to the actual products website i'd like to know if a conversion took place. I was given the go ahead to add any tracking code on the destination site. Any ideas ???
Add a unique identifier to the end of the URL you link to, and on that linked page, add in the canonical tag. Say you have a page domain.com/a.html that wants to link to another page..... domain.com/b.html
Instead of href="domain.com/a.html" you would put href="domain.com/b.html?conversion-a"
Then in your analytics package you could search your content hits for the term "conversion-a" and it will show you all the visits to that page that came through that particular link. As these can be unique identifiers and you can come up with as many as you want, you can track multiple conversions.
Be sure to put the canonical tag on page b.html so that b.html will be seen as the same page as b.html?conversion-a, otherwise you'll lose value on that page SERP wise.
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