Work for your audience
From the last couple of days, i am chasing a thread that is about PBNs, then certainly Chadders has shared a link at How 16 Companies are Dominating the World’s Google Search Results that tells about how some sites are dominating in Google searches from many years. Even there are many things of these sites that seem to be redflags but still these sites are generating huge organic traffic.
It doen't means that I am saying we should stop work on our sites those are strugling for ranking organically but we would need to think out of box try to figure out what all are the other plateform where we can influence our audiences. That is totally upto you.
What is your call?
You do your business I do mine because you are you and I am I If we meet it is nice.