I got an idea lately. Since almost each and every business goes online these days, I was thinking of popularizing mine in the Web realm.
Now. As I mentioned in one of my other posts, I'm an ESL teacher with some experience mentoring English all around Europe. Lately, I got a hankering to put my roots down in my home country (which is Poland) but the area I want to live in is a complete neck in the woods (that's what I was yearning for after living in Berlin or Rome!). Hence, no language schools at all (hard to find a grocery store...)
I have vast experience teaching English for franchises like (speak-up.com/). I also got to grips with the basics of online marketing/SEO - but I need to emphasize, these are true basics. Opening a school of yours is a totally different story.
Here comes a few questions:
1. What CMS would you recommend for such an initiative? Would you rather go for a bespoke one or some open source version?
2. Does it make sense to put any money in adwords etc? Or is it simply the natural traffic?
3. Guest posting. Since I used to be a copywriter, this seems to be a great thing for me. However, I'm wondering if there's any linkjuice that guest posts have...
So many questions, not too many answers. Looking for your advice!