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    Twitter ads - anyone trying them?


    A couple of days ago twitter invited small businesses to use Twitter ads. I tried the same day... Are you in yet? any insights so far?

    Here are my screenshots from "Advanced" dashboard:





    What are your thoughts?

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    • Adesh Saxena agrees
    Everything will be ok in the end

    If it's not ok, it's not the end
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    Just seen this thread is a couple of months old, are you still using the ads Ann, and did your campaign go well?
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    completely useless, I tried for about 2 weeks nothing happen.
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    Originally Posted by neilh
    Just seen this thread is a couple of months old, are you still using the ads Ann, and did your campaign go well?
    Here's my update: Promoted this tweet: https://twitter.com/seosmarty/status/397930405388513280
    Reported to have got:

    * 8 retweets (I usually get at least 2 naturally, so that's 6)
    * 12 friends (I have my doubts about this... How do they determine that follow was thanks to that specific tweet?)
    * ~300 clicks

    Also 0 replies are reported while I did get 3, one of them from a troll...

    Not that impressive considering I spent $80...

    I have a feeling their analytics is very screwed... Here's the screenshot:

    Attached Images
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    Yes, I definetely can agree that is not cheap. Are you happy with the results?
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    Originally Posted by jobss
    Yes, I definetely can agree that is not cheap. Are you happy with the results?
    I can't say I am but then again I must be doing something wrong!
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    I don't think they are helping the site get much traffic as such; though it is a good way to attract traffic on other pages. I prefer the Facebook ad campaigns.
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    Gee wiz that is expensive, i do competitions on twitter each month and we end up with about 10,000 retweets a month and it costs me about 40$, iv also checked promotional twitter accounts to see the engagement people get from Twitter and it sucks, so i would say competitions is probably much better than actually paying twitter for campaigns or any form of advertising.
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    More info on what you mean competitions (ie some examples).
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    Originally Posted by thebutler
    More info on what you mean competitions (ie some examples).
    An example we use is this,

    Call of Duty Ghosts the video game, rt and follow to enter, drawn Feb 1st. (domain name)

    You can also use hash tags at the end if you wanted, i would try and keep it short, otherwise it cuts the end off, i should also add, it took me awhile to amass a lot of followers and we have over 100,000 now which is why it is treated over and over. When we first started it was only a few hundred retweets.

    We also used the website Twiends to gain a lot of followers to get the ball rolling.

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    • GabrielG agrees : Thanks for sharing the interesting case study!
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    Ann, why do you think it didn't work (as well as you wanted)? Why are 300 clicks for $80 bad? That's less than $0.3/click - pretty cheap generally speaking, esp for the niche. What were campaign goals?
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    Originally Posted by GabrielG
    Ann, why do you think it didn't work (as well as you wanted)? Why are 300 clicks for $80 bad? That's less than $0.3/click - pretty cheap generally speaking, esp for the niche. What were campaign goals?
    The problem is, I have quite a following and many of my free tweets perform almost the same... So I am wondering how do they differentiate between the impact of ads and my own natural impact?
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    Good question! Simple answer: Time lapse. Tweets die after 24 hours more or less. To be conservative you could wait 48, then advertise. Clicks then would be from the ad.

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    • KarnRawat agrees : Thanks Sir G
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    Originally Posted by GabrielG
    Good question! Simple answer: Time lapse. Tweets die after 24 hours more or less. To be conservative you could wait 48, then advertise. Clicks then would be from the ad.
    I'll test that and report here. THANKS!
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    Please keep us in the loop . Love to hear about the conversions too, obviously!
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