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    how can i maximize a great exposure opportunity with twitter?


    I work for a company and we have the chance to have someone very famous that is relevant to our niche post a tweet about our services. I have been tasked to write this tweet, my question is about how the tweet should be published. Would it be better if we posted the tweet from our account and this person re-tweeted it, or would it be best if it look like the tweet came directly from his account, and then of course we would re-tweet.

    Second (and I believe I have this figured out), my ultimate goal is to drive people who view this tweet to our website, NOT our twitter page. So my assumption is that I should only include the URL of our site in the tweet, and not our handle (@blahblahblah) as well. I don't want people navigating to our twitter page instead of clicking the url of our website.

    Thanks!
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    P.S. I am also curious if anyone can comment to how effective of a backlink either of the first strategies would create
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    The first thing you need to do is increase your followers. If you have more followers then whether you post simply url or anything else you will get more exposure to your website.

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