Studios build movie 'bridges' (USATODAY.com)

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March 8th, 2005, 11:00 AM

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Studios build movie 'bridges' (USATODAY.com)

USATODAY.com - Studios have become more savvy about creating and exploiting synergies between home video and first-run programming. Such cross-promotion, says DVD Exclusive magazine's Scott Hettrick, "is not only strategic but is also very cost-effective, since studios and networks can get twice the exposure by dovetailing DVD marketing into TV and theatrical ad campaigns."

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