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Microsoft launching it's own PPC operation

Discuss Microsoft launching it's own PPC operation in the MSN Search Optimization forum on SEO Chat.
Microsoft launching it's own PPC operation MSN Search Optimization forum discussing the Microsoft search engine for MSN and Live.com. Find tips to help you get high rankings in Microsoft's search. Discuss what factors are most important to its algorithm.

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  #1  
Old March 14th, 2005, 06:54 PM
lovethecoast lovethecoast is offline
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Microsoft launching it's own PPC operation
http://www.bloomberg.com/apps/news?...id=a1lGN8_MdFJM

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March 14 (Bloomberg) -- Microsoft Corp., which runs the No. 3 U.S. Internet search engine, plans to start a service where clients will pay to be listed alongside its MSN search results, people familiar with the plans said.
The service will be similar to competing programs from Google Inc. and Yahoo! Inc. Microsoft will announce a pilot program March 16, said the people, who asked not to be identified. These paid searches auction off placement next to Web search results to companies with related products.
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Old March 15th, 2005, 01:52 AM
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This is funny that it took someone this long to figure this out as MSN has been doing this for awhile now and has already changed the entire MSN site to run thier own ads above Overture ads.

Who are these people that don't want to be known as almost all of us in the SEO business have known about this program for along time and many companies are making good use of it.

But I guess it took Bloomberg's people a while to catch on to the new advertising system or maybe MSN wasn't about to go "public" with this till then worked out all the details to Overture as now most listings on MSN don't show Overture listings at the top, so they'll be losing lots of income on that deal.
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Old March 22nd, 2005, 04:11 PM
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Holy smokes! $75,000 minimum annual advertising budget to be a MSN sponsored listed site??
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Old March 22nd, 2005, 04:36 PM
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Holy smokes! $75,000 minimum annual advertising budget to be a MSN sponsored listed site??


That is a lot of dollars!! But the big boys will shell out.
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Old March 23rd, 2005, 12:07 AM
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they have been doing the big deals direct for a long time.

one thing that might hurt the new roll out is that the granular marketing data might creap some people out. realistically it is not yet needed as many people still are not even tracking.
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