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Yahoo Is Looking For A SEO Manager
Received this today in my HotJobs alerts and thought somebody here might be interested:
Search Engine Marketing Manager Yahoo! is looking for an experienced marketing professional to provide strategic leadership, tactical execution, and analytic support surrounding the development of a search engine marketing (SEM) program across Yahoo!'s Media, Entertainment, Information & Finance division. The person we seek will create, implement, track, analyze, and optimize keyword campaigns across multiple search engines while developing the company?s overall paid search strategy. As a key member of the marketing team, you will play a central role in driving customer acquisition, revenue growth, and profitability. The ideal candidate will have hands-on experience managing large scale search engine marketing campaigns. Responsibilities: -Lead efforts to drive profitable customer acquisition and increase the long-term effectiveness of search engine marketing -Manage day-to-day relationship with multiple paid search engine partners -Manage budgets, analyze keyword costs, and develop all business processes for maximizing return-on-investment (ROI) -Test and optimize keyword bids, ad copy, and landing pages -Conduct competitive research and make recommendations on keyword selection -Maintain a database of keywords, categories, and campaigns -Drive ongoing development of tools to support search marketing in cooperation with product management and engineering -Employ advanced search marketing techniques such as contextual ads, geo-targeting, and day-parting -Contribute to senior management communications concerning online marketing issues and initiatives -Stay abreast of industry trends and best practices Qualifications: -6-9 years experience in online marketing, direct marketing, consulting, strategic planning, or similar field; search engine marketing experience preferred -Strategic mind and creative problem-solving skills -Aptitude at analyzing large datasets in order to gain insights and drive business decisions -Solid understanding of web analytics tools and MS Access preferred; advanced Excel skills required -A passion for Yahoo! products and services -Ability to thrive in a dynamic, fast-paced work environment -Adept at project management and multi-tasking -Strong communication and presentation skills |
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