Keywords in the url

Of the 30 first results of my main keyword, about half have the keyword in the url and the other half don't.

Does google pay much attention to this?

I think it does pay attention on it but not so much. In my opinion it pays much attention on well structurated sites ( well directory structurated sites with keywords in url )

Its good to have keywords in your domain but there are many other factors that are more heavily weighted. In other words it isnt going to kill you if your keywords are not in your domain but its a nice little boost if you do.

Jarrod

many webmasters are making dummy pages with keywords/phrases in the url to target them ... google knows it very well. hence they are not going to give much weightage on having kw in the url as its open to spamming .....

Still - if you have real content (i.e. unique content that other webmasters/content editors might be linking to) then you want to make the url include the kw's whenever possible. This is because there are many, many webmasters and content editors that use the url as the anchor text.

Instead of doing what you want which is <a href="http://site.com/meaningless.htm">keyword-keyword</a> they will do this:

<a href="http://www.site.com/meaninggless.htm">http://www.site.com/meaningless.htm</a>

So, you want "meaningless.htm" to be "keyword-keyword.htm" whenever possible.

Ya In URL, if you having keyword then it will support to keyword boosting.

But this is not only one reason.

But it support.




Regards
Alok Kumar Upadhyay

keywords in the url are of a very minor importance.
just check out the top sites for the nigritude ultramarine contest.

http://www.google.com/search?hl=en&...G=Google+Search

url 'keywords' are not a big factor there.

The nigritude ultramarine contest is not a good real world of how most sites compete for SERPs. It is a contest where SEO'ers are competing for a single page to be top position. Everyone in this contest has extreme control over the anchor text of the incoming links. If you are competing for a highly competitive search term and are looking to optimize a single page, and will be controlling most backlinks (because you overtly traded links and requested the specific anchor text, or bought links, etc.) then the URL will carry too little weight to matter.

But, if you have a site with lots of unique content and no single page is really going to be a prime focus for you but you want to leverage those pages to bring in as much indirect traffic as possible, then the naming of the files/urls can have a noticeable positive impact. With natural backlinks that come from good quality content, you don't have the same control over the anchor text.

if possible do add that in url. since all the efforts contribute to a good position, don't miss every one

put the phrase "wine club" in search bar.
All the top sites have one or both of those words in the url.
Must mean something, it works for "beer club" as well.