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    Search Engine placement


    Search Engine Placement :


    Search engines are by far the most common starting point for Internet users in their quest for finding information, products or services. Currently, there are 391 million people online throughout the world. This number is growing larger daily at an unprecedented rate.
    Internet studies now show that over 85% of the 391 million people online use search engines on a daily basis when they’re surfing the Internet. With this in mind, it is no mystery why search engine optimization has become one of the hottest topics within Internet marketing.

    With 391 million people online, the amount of daily search engine traffic is staggering. For an individual or company who is thinking of marketing their products or services, the Internet can be a virtually limitless gold mine of potential customers. The Internet traffic originates from the major search engines and directories daily. Getting websites listed with the major portals is essential for success of any online venture.

    Search engine Promotion has shown to deliver the highest ROI (return on investment) as compared to any other type of marketing, both online and offline. Traditional forms of advertising attempt to create a desire for a product or service with the potential customers, while search engines bring visitors to you that already have that desire, which can result in more sales conversions. SEO also has an affordable entry point and an effective way to promote your business online.

    The larger search engines like Google index over 3 Billion documents. Competition for the top spots is extremely difficult and fierce. If your Web site does not have a top position in the search engines, you are losing customers…worse; your competitors are winning them.

    If you want to have your site ranked prominently with the search terms used by your potential customers, you need to clearly define and adopt your search engine promotion strategy. The promotion strategy includes activities such as Search Engine Optimization, Search Engine Submission, Pay-for-Inclusion (PFI), Pay-per-Click (PPC), Paid Listing, Link Popularity building etc.

    Just to clear some cloud on these terms, Search Engines Optimization is the process of altering your site so that it may rank well for particular terms with search engines. Search engine submission refers to the process of submitting your web site URL to the search engine so that they know your site exists and they can visit your site and index it. Either of these will not help on a stand-alone basis. Getting listed through submissions does not mean that you will necessarily rank well for particular terms. It simply means that the search engine knows your pages exist. Search Engine Optimization addresses the optimization of your site’s Title tags, Meta Tags, keyword phrases, keyword density, visible text, code restructuring, site navigation analysis and improvements and other critical areas, which improve search engine ranking.

    Search Engine Optimization is a complex process, which is carried out after extensive research of your industry, competitors, keyword research and your site analysis. There's a big difference between just putting together ‘Meta tags’ and ‘Optimizing’ your site for high rankings in the search engines. A very very BIG difference!





    Methodology :






    v Site Analysis & Keyword Research


    v Site Optimization (Meta Tags Construction)


    a. Title Tag
    b. Meta Keywords
    c. Meta Description
    d. Meta Key-Phases
    e. Title Description
    f. Robots.txt
    g. ALT Text
    h. Visible text (Content)
    i. Code Reconstruction & Site Indexing
    j. FTP & Validations


    v Back Links

    a. Free Websites
    b. Blogs & RSS feeds
    c. Message Boards & Forums
    d. Press Releases
    e. Text & Banner Ads, etc….



    v Site Submission to Directories and search Engines

    v Page Rank Technology (Voting System) - Indirect Clicks


    v Site Popularity – Direct Clicks

    v Hits Campaign

    a. Direct Hits
    b. Indirect Hits



    *For More Information : VSPLASH
    Last edited by SEO_AM; Feb 8th, 2005 at 02:25 AM. Reason: Fake sig link; need 100 posts + 90 days for sig links.

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