Just something that came up at a conference that I thought I would post here.
Social media is about getting your customers to talk TO EACH OTHER
A lot of the comments here are about using facebook google plus etc. to push content to multiple users. That is a great strategy at times but it isn't really social. Your not having a conversation with your users, and if you are it's mostly one on one. You might as well have sent an email.
The campaign becomes a social campaign when you get users talking to each other about your post/product/etc.
Not one to many but many to many.
This forum is a great example of social media. We are all talking to everyone else with the webmasters only occasionally starting a topic or checking in. OTOH a lot of facebook pages or tweets will get few if any shares, and no real feedback. That isn't social even if it is a good thing marketing wise.
Just because you tweet something, or put it on facebook doesn't make it social.
Thinking this way will greatly increase the chances of your social campaign spreading or going viral. Just thinking in these terms will change the type of content you write.
Anyway. Just some thoughts from a conference for people to think about. Especially those of you who are new to the idea of social media.