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    Open Graph Protocol- Can it be used for SEO Purpose?


    The Open Graph Protocol is used by Facebook that integrate Web pages into the social graph. They are used in the head section like that of Title and Meta Tags.

    Following is the example given on Facebook developers page for Open Graph Protocol:

    <html xmlns="http://www.w3.org/1999/xhtml"
    xmlnsg="http://ogp.me/ns#"
    xmlns:fb="http://www.facebook.com/2008/fbml">
    <head>
    <title>The Rock (1996)</title>
    <meta property="og:title" content="The Rock"/>
    <meta property="og:type" content="movie"/>
    <meta property="og:url" content="http://www.imdb.com/title/tt0117500/"/>
    <meta property="og:image" content="http://ia.media-imdb.com/rock.jpg"/>
    <meta property="og:site_name" content="IMDb"/>
    <meta property="fb:admins" content="USER_ID"/>
    <meta property="og:description"
    content="A group of U.S. Marines, under command of
    a renegade general, take over Alcatraz and
    threaten San Francisco Bay with biological
    weapons."/>
    ...
    </head>
    ...
    </html>
    I have seen in one of the Google Plus profile where the person has +1 a website publicly and the details shown is same as that of the website's Open Graph Protocol Title(og:title),URL(og:url) and description(og:description). But image(og:image) is not picked up by Google +1.

    The question is, since it is a Protocol made for Facebook and is also picked up by Google +1, can this protocol be used for SEO purpose, as +1 is going to play a major role in future?
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    Few days back i have found a plugin that automates the whole SEO concept behind the open graph with Facebook.

    Facebook+SEO values=SERP Domination
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    Well i know google and other search egnines have created schema.org for the purpose of tagging certain content on the internet. I am guessing what you see is google+ seeing these attributions and using them as they would for any schema.org attributes?

    If that is the case I would suggest just doing the website normally abiding by these schema's and you will be set for all search engines product/location search and facebook along with them.

    In terms of SEO value? Sure, as google is going more into social and putting larger weight on these, then by using these attributes to further let the search engines understand what your page is about would help your rankings. It will also drive more traffic to the website from other google products (news/product etc) and in turn would increase rankings via links which this traffic produces.

    The only way they would actually link though would be if you have good content. You still need to produce linkable/sociable content.

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