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    How you go marketing your brand with limited budget these days?


    The best pieces of advice I could find are these (I'm compiling in random order):

    1. Press-release promotion with a company that doesn't charge too much and has good reviews.
    2. Collecting emails of your clients from the very first day and start sending newsletters with your updates and new arrivals at once.
    3. Cross promotion - free research of businesses that sell complementary goods or services and offering them to exchange advertising.
    4. Giving free samples. That if the nature of your product allows you to share it with the public. (Very handy for SaaS type of business)
    5 NOOO Google AdWords compaings That's dumb if you're operating with a tight budget.
    6. Gigs on Fiver. Sure! Why not! Order a few small articles about your product; Buy twitter (instagram, facebook) followers; Buy ****** upvotes; Tweet your content to tens of thousands of followers; Promote on popular blogs; Record a video about your product; Get any type of data and market research; Create a logo; Buy backlinks.
    7. Facebook Ads might actually work unlike Adwords. Advertise directly to people of certain age and sex, people who are in the relationship or single, people whose friends have birthdays soon, and so on options are unlimited.

    Would like to hear more cost-efficient ideas here
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    Hi,

    Out of the 7 listed, there are a few gems. Number one for any business owner, regardless of size or market is to get active on social media. It costs nothing to start an account and start developing your brand voice and audience. As those grow, you can allocate some cash money to boosting posts and Facebook Ads. Depending on what business you are in, it is almost a guaranteed to return. You can create Call to Action campaigns to give away some of your products/samples as a way to help generate engagement, followers, etc. I also find Medium to be an incredible platform and a simple, easy to use tool that smart businesses are leveraging to communicate with audiences in a more personalized way.

    Disclaimer: I work in social media - but I work in the space because I love it and its exciting being part of this hybrid world that blends creativity and technology At EdgeTheory, we help business owners of all sizes by creating social media content easy to deploy across multiple platforms. We have plans for small and independent business owners starting as low as $5 a month. Talk about cost-efficient marketing Ping me if you'd like to learn more!

    Cheers,
    Kerri
    kerrireed@edgetheory.com | @kerriamberreed

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