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    #16
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    Social Signals are improving your positions in SERPs. Having likes and shares on social networks is a signal that your content is relevant is is helpful for the visitors.
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    If you have a wordpress website you can download a plugin which links your website to your social media profile. From there every time you add something on your FB page this will show on your website. Google sees this as fresh content just like new articles and blog comments.
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    Social media helps you circulate quality backlinks. These days, when you share a link in Facebook, Twitter and Google+ search engines recognize its value. It means if your link receives more likes, more re-tweets and more +1s, you'll rank higher rank in search engines.

    Bottom line is, don't think about these "do-follow" or "no-follow" terms when circulating links in social media. Better ask yourself: will this link attract attention?
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