www.newbusinessevaluator.com

Hi there,

I'm a newbie to the SEO forums but have really enjoyed the experience and the information to date. I am co-founder of a risk management company: we recently purchased a series of algorithms from a professor which, among other things calculate the probability of a new small business succeeding. The primary application for our first product is as a credit adjudication tool for financial institutions, who use it top decide whether or not to extend credit to new small businesses (company site is www.genesisanalytics.com).

A cool offshoot of this has been the development of our second product, NewBusinessEvaluator (www.newbusinessevaluator.com). This is an application which allows an entrepreneur or someone with a business idea to do a self-assessment and returns a 18-20 page report on their business with a variety of information (including probability of success, first year sales and debt levels, etc.) as well as recommendations on how to improve.

A number ofthe large financial institutions we do business with have looked at this product and seem very interested in actin as channel partners for a white-labelled verison of NewBusinessEvaluator. One of the things we want some help with, however, is tryig to improve the conversion rate on the site and reducing the form abandonment: www.newbusinessevaluator.com. We are not as interested in search optimization at this stage although we may be eventually.

Can anyone be of assistance? Any ideas?

Thanks in advance.


We have been doing some limited testing