Why you might buy... and why NOT?

Why you might buy... and why NOT?

I am currently heavily marketing www.searchen.com

Now what I'd like to get everyones opinion on isn't coding, seo, or other serp techniques....

What I really want to know it about page copy....

Some people here I'm sure, are just simply better salesman then I am and I wonder how my page copy holds up in the world of sales pitch and alike...

Take a minute and take a look at my site....

Tell me what you think..... I'm all EARS... :smile:

Clasione, I am no copywriting expert, although I do some for our own sites and read a bit here and there.

I am, however, a person who freaks at the sight of a typo on any e-commerce site: to me it screams AMATEUR, UNRELIABLE, etc.

Your tagline The WEBS BEST HOSTING SOLUTION, which is one the most eye-catching bits of copy on the site has a typo: the missing apostrophy in WEBS!!! fix it before fixing anything else, I would suggest.

I am also not huge on obviously SEO copy with no purpose for the reader - near the top you say Website Hosting in big red letters, below next to the tagline you have a text link to website hosting. I would drop that or move it, unless it serves a clear purpose.

The bit of copy on your front page does not read all that badly but to me it looks badly. It§s busy mixing bold, red, italic, underline with no paragraph breaks. I would structure it nicely, breaking after each point, as the para contains several distinct points.

On another level, the copy is input focused (what you put in - your own servers, etc) but lacks output/outcome information (what I get out of using someone who owns their servers). Especially if you admit you are affordable rather than cheap, I would stress the outcomes the different inputs provide for your clients.

As an additional suggestion, I would consider stating how many accounts you host just to prove that you are for real - many of the virtual hosting sites out there seem like they hardly host any accounts.

A few random points (not necessarily related to quality of copy):
- if the blue swoosh is your logo, why does it not appear in your header?
- you state you maintain your website hosting "right here" - where is that? Especially if it is somewhere which elicits trust (e.g. US, Canada) I would specify location

Hope this is of some use.

I would add something like -
First Web Site?
You need us!
Even if you have never built a web site before or have little to no experience in computers, we are here for you! We specialize in the first time web site owners.

You may attract people who want to deal with "real people" and not just another company.