Site Review - Snowco

Hi All,

I'd be grateful of any feedback on my site:

http://www.snowco.co.uk

I've been doing the site now for about four years, but we refresh the design each winter season, so the current design is a couple of months old.

Rework your heading tags. Your site has no h1 headings, and the first h2 tag on every page is "basket". I don't believe that's one of your target keyword phrases.

H-tags can be primary keyword real estate.

I would hype up the delivery aspect. That seems to be a big advantage your site/business offers.

Thanks for pointing that out - seems kind of obvious now you've mentioned it! I will make the changes where necessary.

Does anyone else have any comments?

You only seem to of optimised the home page for 'ski accessories'. That just seem a waste when you can really do up to 4 shortish phrases.

You have multiple h1's.

You dont have any strong tags.

You dont have anly link titles

Yeah, i have only aimed for 'ski accessories' as i couldn't really think what else was valid for the home page. I was going to optimise actual product pages more specifically, but the home page i couldn't think really beyond 'ski accessories'.

Are multiple h1 tags a problem?

By 'link titles' do you mean, headings which are links?

Don't worry about link titles. The titles aren't important at all to SEO rankings. All that matters is the anchor text in the link.

My tip for this site... Link your logo to the homepage. Make sure the alt text of the logo is your primary targeted keyword. Also add a few more targeted keywords in the title tag of your homepage.

I'll be happy to give your site a full review. Request one on my site. dancristo.com

Thanks for the tips, i think i really need to try and broaden my keyword targetting from just 'ski accessories'.

UI feedbacks:

Landing on your site I went to the Mega Deals page and found -

1. Its very hard to spot the links since its too much red everywhere and link color is also reddish.
2. Consider putting less text (paragraphs) and more info making blocks that will serve as placeholders for the key items you are trying to sell. (as in home page)
3. try maintaining a parity for the image dimensions.
4. The theme background could have been a darker mono color (#666) to make the visitors focus only on the content.

On the home page give a prominent link for the first block that says: Ski Accessories and Ski Clothing Rental Currently someone who want to go to the inside page have to go through the text to discover the links inside.

jus my 2 cents..

It doesn't hurt to use your keywords in bold here and there. It is pretty standard practice for SEO.

Hello Great site.

I reviewed your site its a great site.

Now review my site

Hi Riderwear,

Wow! Thanks for your helpful and informative review... i'll be sure to return the favour.