Please review www.sunbreaks.co.uk

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You've recognised that you are competing in a very hot market and that your site covers so many different topics.

You need to decide 'how' you are going to optimise (I suggest a general but competitive phrase or two for your front page then more specific search word/phrases for your internal pages).

Decide what general keyword phrase you want for your index page then I can help you Go and find some free keyword/phrase suggestion tools on the web and find out what people are searching for.

Jane

1. I would remove the scrolling image at the top - it makes it difficult to read the text.

2. Instead of looking at having different pages as a problem (being difficult to optimise), look at it as a benefit (lots to optimise).

3. For now concentrate your time on optimising your lower-level pages as these are the ones that will bring in the highly-relevant niche traffic that are interested in precisely what you have to offer.

4. Increase the number of high quality links that point to your web site.

5. For your title stick to ten or less words as a general guide.

6. Target three phrases per page.

7. To track your keywords' postitioning take a look at this:
http://www.digitalpoint.com/tools/keywords/

8. To work out whether Google has indexed any of your pages, type this into it:

allinurl:mywebsite.com

Obviously changing mywebsite.com to the actual address of your web site.

9. Don't ever submit your pages to the major search engines! Make sure that you site is well-linked, has a site map. Your web site will automatically submit itself through having other relevant web sites linking to you.

Cheers

James

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http://www.sunbreaks.co.uk/airport-parking.asp for "Airport Parking" on page optimisation.

Change this quick, you have the word 'airport' at a density of 21.97% (waaaaay too high, it should be 10% at the very most).

OK, I'm not sure how you've managed this but you have...

'parking airport' at a density of 5.68% with a prominence of 82.07
'airport parking' at a density of 4.92% with a prominence of 70.78
'airport car' at a density of 5.30% with a prominence of 80.82
'airport car parking' - 3.98% - 83.93
'airport car parks' - 3.98% - 77.73

Good title, keywords, description, headings, alt and bold. That is pretty damned close to perfection!

The problem is removing sufficient 'airports' to ensure google doesn't ban you for spamming and retaining your excellent work above. I don't think that is too much of a problem, what about changing the whole of the second half of your page from...

(example)
Off Airport Parking is available at the following UK airports with low cost airport car parks :
Aberdeen airport, Belfast airport, Birmingham airport, Bristol airport, Cardiff airport, East Midlands airport, etc

to

Off Airport Parking is available at the following UK airports with low cost airport car parks :
Aberdeen, Belfast, Birmingham, Bristol, Cardiff, East Midlands, etc

Give it a go. By changing your page you will be changing the density of the other words and you won't want them to go too high. I'd be happy to look at it again once your done if you like.

Jane

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I should have mentioned in my above post that I didn't actually read your content I just mathematically calculated it.

Good luck Paul

Jane

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airport 8.93%
parking 6.75%
parking airport 6.54%
airport car 6.10%
airport parking 5.66%
airport car parking 4.58% (nice high prominence of 81.51)

Thumbs up from me

This tool
http://inventory.overture.com/d/sea...ory/suggestion/
will give you a guide as to how many people per month are searching for your term. Put in 'airport parking' and it will show you that most people are actually searching for a specific term rather than 'airport parking' (still a nice 1352 searching for 'airport car parking' though )

It's up to you now to decide whether to go for a more specific term or stay general. Either way, you've a nice page

As James says you need to get links to that page now. With the additional information from that tool above try to get the link text 'airport car parking'.

Good luck

Jane