please reveiw dive site.

The Site: www.island-scuba.com

Key Words: scuba gear,scuba equipment,scuba diving equipment,scuba diving gear,snorkeling equipment

What we do:
Online store selling scuba gear and snorkeling equipment.

I have been learning a lot from seochat. What other knowledge would you wonderful people be willing to infuse me with? I am chasing a competitor that is achieving unrealistic rankings. I will not post their URL here but will email if wanted.

Scans

Well, you've already got into DMOZ and you seem to be doing most things right in terms of on-page SEO factors. I think the main task now is to get more links, especially those using your keyphrases as anchor text.

Gringo.

Gringo,
Thanks for the input but I still can not figure out why I am getting my butt kicked by others that do not seem to have SEO'ed their site? When you have a few minutes do a search on Google for scuba gear and look at the top few domains. Maybe you can decipher why Google is feeding off of them.

Thanks
Scans