Please help...

Hi Guys,

Our site is only 4 months old and our rankings are improving (optimizing mainly for google) but there are a few things we can't seem to get right.

1) we finally got some page rank this week but we've been given PR1, i thought it would be higher because we've got some ok inbound links.

2) we have number 1 positions for most of our product names but we really want to rank well for "sex toys" but have optimized for "softer" words, was wondering how we can improve for that key phrase.

the site is probably best viewed by Over18's although it's very clean...

http://www.naturalintinct.co.uk

Finally, we seem to have been attracting the attention of the inktomi spider at last and we now have over 400 pages listed in inktomi. However, our logs show absolutely 0 traffic from ink results :|

Your link is misspelled but i found it anyway. You've only got the phrase "sex toys" once on the page. You do have it in the title and meta but you should really use it more than once in your text.

Thanks dazzlindonna,

I am going to change that, i'm just not sure what the optimum amount of times I should have it on the page is, and where to put it.

If anyone else wants to take a look it's http://www.naturalinstinct.co.uk

Nearly all your text is in images, so it won't get indexed, you really need to introduce some.
I'd probably suggest putting it between the images and the quick links.