Need Some Help - Review Please

I have been reading these forums for a bit and finished a couple SEO books. I have put the knowledge I have gathered into my site. It's my online bedding site www.luxurysleep.com . The kw I want to rank are the following:

Down Pillow
Down Comforter
Featherbed
Luxury Linen
Duvet

Can someone please give me some constructive comments and tips. I tried to optimize each main sub-page also along with the kw it represented.

Also please tell me what wieght plurals have with the search engines and do I need to choice one or the other(what would you do)

Thank You in Advance
-L

Implemeting mod_rewrite, talking care of Keyword Density and Search Engine Friendly pages, would be a GREAT Idea...!!

Overall I think it's a very nice site and very pleasing to the eye. I guess I would agree that although I acutally like the index page, you probably should have more text on there and replace or reduce some of the large images. The inside content is good and I thought it was well laid out and had a professional look about it.

I'm assuming that you used a readymade site/template for this as when you add something to the cart, the description of the item is just a long paragraph of "Lorem Ipsum Dolor" stuff. I assume you know this is still there?

Hope this helps

Bluesuit.

Blue - Yeah I know -thanks. That is just some generated text to use as filler.

As for the front page, I agree we need more text but I want to get good design as much as possible. I am glad you like the layout. Other than the text and making the site static(in the works) what other things in my code do you see I need? How us my meta info? Is there any tips I am missing or anything I could do to give me an edge?

I was thinking of adding some text links to the bottom and a site map? Also, get some informational info on the site. What else can I do?


Thank You for the comments so far.
-Law

I like the topic because I grew up in that business - a family business.


I'm not sure if all those pictures and little text will help or hurt in the serps and also with potential customers. I think great pictures for that merchandise helps a lot but the home page is all pics and no content. I'm not sure.

I'd look at all the other sites in that category and for those keywords and see how the sites balance content and pictures.

Do keyword search in overture and wordtracker and adwords. Pay for the one day study in wordtracker. (I kept using the abreviated version but the full research is much more valuable. Check the serps for the variations on your keywords. Suppose one keyword phrase is significantly less competitive than others...attack it. In both adwords and one other source we found one variation on our keywords that we hadn't thought of at all. We did a teeny bit of on page and got one anchor text back link for it. We are currently #4 or 5 in google for it. We get a teeny bit of traffic on it...and some that has converted.

In my topic, (totally different) all the keyword tools show that searchers focus on the singular rather than the plural. Over time we optimized for as many versions as possible and are continuing to do so. As we get better rankings in all the variations of the phrases we see more search traffic and converting search traffic. Ultimately my guess is that people will search on both "down pillow" and "down pillows". The serps are probably different for both. Ultimately you will do better with optimizing for both.

If one is far more competitive than the other, and your site is new, possibly sandboxed, whatever, possibly focus on the less competitive one first.

While down is high end...and I assume your product line is high end...deal with pricing in the content. Its fairly easy on the web to compare prices for similar products.

Good luck,

Dave

Thank you Dave for such a nice post. My front page is for show more than anything. I am trying to optimize my main sub-categories for each keyword. That's where you notice I have alot more text. I am going to do alot of real world marketing also.

As for the pricing, when we started the site the first thing we stated we are not a discount site. We sell quality and have a few exclusive collections not yet released. I am focusing on giving you good value for your dollar spent.

So far I have heard more text, mod_rewrite and backlinks. Looking at what I have done so far, is there anything else I am missing our ways I can tweak my code so far? I feel I could make it more optimal but don't know how.


-Law

I agree totally with your advice. I am just trying to figure out how to implement it without getting rid of the design we came up with too much. I was think text captions under each picture or something.

Is my Meta info looking good for the KW I mentioned in the first post? Is there anyway to optimize them anymore?

Thank you again Ajdee for your time.

Your meta info is probably fine. Google doesn't use it (for SEO), on others it does very very little. It's more important to have different meta info on your different pages (to avoid these pages to become "omitted results"), than to have all your keywords listed...

To get more text on your home page, you could use something dynamic onclick or onmouseover. That way it would be out of the way at first glance, but not hidden text. Your FAQs section comes to mind, or a (high keyword density) excerpt of that. Don't overdo it, make it subtle and informative (i.e. not spammy).

Instead of using the FAQs for this, a couple of "quotes" on the subject could be handy. You know: one-liners about the stuff you sell, e.g. "Did you know ducks produce twice as much down as kiwis". Only: choose one-liners that have the right keywords, AND some truth in them... ;)

In this context,I'd like to ask you, to what extent can we stuff the keywords, so as not to be considered as spammy? I have written a copy for my website (the new content has not yet been uploaded) that shows the keyword density for my prime keyword ("logo design") as 38.16%. I have checked a few top ranking sites in yahoo and they have almost the same and at times even more--is there any benchmark for a copy to be considered as spammy?
Any advice would be highly appreciated.
Thanx in advance!

ranks.nl shows anything over 15% as "questionable", but they could be on the safe side... Also note that Google is far more sensitive (in a negative way) to high keyword densities than Yahoo. 38% on Y could possibly be ok, but if you're targetting G as well, I would keep it below 20%.

What's more: an astronomic keyword density is not expected to do you any good, since it is far more effective to get backlinks to your pages, with the right keywords in the (clickable) anchor text.

Thanks for the info

I have added different meta too each major category page now. I also added the section at the bottom: Bedding Info. I keep hearing text is king. So I made a bunch of articles about bedding. What is the best use for these?


-l