http://www.gothamdreamcars.com/

Hey everyone,

I'd love some advice from the experts here on my company's website:

http://www.gothamdreamcars.com/

I run a new exotic car rental company in New York City that specializes in very high-end sports cars (Ferrari, Lamborghini, etc.). The big search phrases are:

"ferrari rental new york"
"lamborghini rental new york"
"rent a ferrari in new york"
"exotic car rental new york"
"exotic car rental in new york city"

etc...

Our website is listed on Yahoo! (#1/2 in the SERPs for the Ferrari phrases) and I'm a PR5 on Google, but Google still doesn't seem to be listing us properly.

(even a search for my "gotham dream cars" on google is returning pages that link to me higher than my own site.)

Any help/tips/advice would be appreciated....thanks!!

Hi,

You seem to have a good number of backlinks, you should maybe look at your anchor text. Use your keywords like Ferrari Rentals in New York etc.

Very interesting. We faced the same problem a year ago, although with a topic on the other end of the financial scale...but we needed high visibility locally.


We flooded every local directory we could with our generic keywords and the location. Then we worked to get higher in PR and are now focusing on quantity of themed backlinks that deliver PR. We also added surrounding geography key words...i.e. westchester, new jersey, long island, hamptons ferrari rental etc. may help you.

I'd be interested in your efforts, ranking progress, traffic and your success. By the way we are generically #1 in yahoo, 3 in msn, and generically #6 in google now and across the board #1 for our regional terms like Washington DC, Maryland, and Virginia for a variety of derivations on our keywords.

Check your web analytics closely for search phrases. There should be tremendous variations on search phrases that lead to hits. That may give you ideas on adjusting keywords and how to optimize other pages.


Dave