http://www.friedfunky.com

Hi, my site has been running for a couple of months now and has a PR2 at the moment. The site's main function is to act as a source of quality sites making or retailing unique and design-led tshirts. As the design is fairly subjective, some ppl love it some hate it, I'm more interested in comments about improving the seo of my site and increasing my avg visitors of 15-20 a day. Thanks.

http://www.friedfunky.com

what keyword phrases are you optimising for?

The obvious answer would be tshirts but that might not be achievable just yet so maybe I should focus on something like cool tshirts, funky tshirts, or designer tshirts. What do you think?

that's what i was hoping you'd say. :-) so then, for on-page optimization, just make sure you target whatever phrase(s) you decide on and use those phrases in title, heading, body, alt tags, etc. whereever you can, but where it isn't over done. (sounds right when reading it). then make sure to also target those phrases in links and in any incoming links. but vary the phrases a bit in the incoming links. and do your best to get as many inbound links as possible. good luck!

Ok by incoming links do you mean those that I've exchanged/submitted with other sites? If so, am I supposed to be using my keyword phrases in the site description submitted with the site? Sorry if this is really obvious, just point me towards the exit and I'll make my own way out. ;)

take for example your signature. "Friedfunky wears the tshirt" is the phrase you've targeted for that link. So in the links that other sites use for linking to your site, instead of "Friedfunky wears the tshirt", have them use one of the kw phrases you've chosen.