Gas & Electricity SEO Audit

Gas & Electricity SEO Audit

Hey guys I am currently auditing the Gas & Electricity pages of one of our clients http://www.uswitch.com you can see the majority of our important pages relevant to Gas & Electricity by going dow the first column of our http://www.uswitch.com/sitemap.asp

Now, I am spending all weekend going through these pages with a fine tooth comb for code errors, SEO mistakes etc and would really appreciate anyone with time to perhaps pick a page, take a look at the code and let me know if they see anything that jumps out.

I really dont want to miss anything as I will be pushing this vertical once our team is satisfied that we have a perfect website.

You may notice URLS such as
http://www.uswitch.com/Energy/help/why/choices.asp?ref=
and of course your first suggestion would be to turf the ?ref=whatever and not to worry it is already handled on the server side Google sees just http://www.uswitch.com/Energy/help/why/choices.asp

One of the things I am interested in comments on is the use of 100% height and width in a few images on pages such as http://www.uswitch.com/CreditCards/...it-Card-UK.aspx well really I think they use the height and width at 100% on all pages. Code looks like this <img src="../Images/s.gif" alt="" width="100%" height="100%" border="0"/>
Now the reason it is a concern as it takes up an entire screen In certain view source situations and might be construed as trying to hide something (Which we are clearly not, its just the way the designer made it for usability)

I know there are a few pieces of CSS and Javascript still to be removed etc

Any and all help you guys can offer is appreciated, you know what they say thousands of heads are better then one right

Thanks for your help

I didn't see anything on a specific page, but I did note that the site map is on the bottom of pages rather than the top. I know several people have mentioned putting it near the top of the links on the page, so GG spiders it more often. It works well for my sites, since GG will soon find and spider new pages since they hit the sitemap page all the time.

Also, if you have any usability concerns, I might make the links a different color. Most of the usability tests that we've conducted show that the hardest thing is getting users to recognize links...

Best of luck!

Uh, I doubt puting the site map link at the top will make any difference. Spiders go through all the links on a page.

openpress - you've never noticed that the GG bot caches pages that are the first 1-5 links on the homepage much more often than pages whose links are at the bottom of the page? Maybe it's tempermental - I've read about it from others and it definitely works for my sites.