
July 6th, 2008, 05:48 PM
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Contributing User
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Join Date: Feb 2008
Posts: 173
Time spent in forums: 1 Day 13 h 29 m 4 sec
Reputation Power: 5
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I use the google keyword tool for PPC a lot and whilst its good for this it seems less powerful than wordtracker, it doesn't really give much long tail because they expect you to broad match all the terms you extract from it and put into your PPC campaign.
I'm curious to know if wordtracker is a gamble though. I have researched one particular word that i appear well for and it is telling me that there is a signifigant difference in using capital letter for the start of each word i.e. online games opposed to Online Games, its also telling me that i will get more traffic by joining the words i.e. onlinegames , if i'm going to change my strategy and risk my positioning, i need to know if its got any credibility with these assumptions
Quote: | Originally Posted by tstolber Wordtracker is a good tool no doubt but as you say some of the results for low - medium search volume terms can be quite inaccurate.
Persoanlly I use the Google Keywords tool which doesn't give any actual searches but I just extrapolate the search volume factor they give and do an analysis between that and the advertiser competition to determine keyword difficulty.
This tells you which keywords you should be targetting and how difficult they will be to get results for and thats what you want to know. |
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