
October 8th, 2008, 06:30 AM
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Smoke me a kipper...
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It only becomes a direct ranking issue when page load time is so long that the page times out. If you have a Google Webmaster Tools account and XML sitemap, you'll get warnings there for any such pages that Google encountered.
GWT also provides a graph of average page load times, which is worth keeping an eye on if it starts creeping upwards. It could be an indication that you need to move to a faster server to keep up with traffic growth, or optimise your server-side code to be more efficient.
That said, there is an indirect benefit to be had. The faster the page loads the less visitors will leave prematurely, increasing the potential number of back links you might gain. You might have the best content, but if people give up waiting for the page to load they're not going to see it. 8 seconds on a broadband connection is usually touted as the maximum time most people will wait, though I'd personally aim for under four seconds. For my sites, I look to have an average of 2 seconds or less.
There's numerous Firefox plugins for measuring page load time, eg Load Time Analyzer.
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