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  #1  
Old October 22nd, 2007, 07:33 AM
KAMatGA KAMatGA is offline
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Exclamation Keyword Tools

I am looking for a negative keyword tool. Googles no longer is in existence. What keyword tools out there have negative keyword capabilities?

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Old October 22nd, 2007, 07:36 AM
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Quote:
Originally Posted by KAMatGA
negative keyword

What's that?

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  #3  
Old October 22nd, 2007, 07:49 AM
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It's a version of a keyword tool that has the ability to search for keywords that may negatively affect your click through rate. For ex. If you are making an ad for roses you would search for the term roses in the tool. It would come up with possible negative keywords such as "Gun's and Rose's". Then you ad Gun's as a negative keyword so if someone searches for them your ad will not pop up. This helps target the correct audience to view your ad.

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Old October 22nd, 2007, 07:57 AM
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Quote:
Originally Posted by KAMatGA
It's a version of a keyword tool that has the ability to search for keywords that may negatively affect your click through rate. For ex. If you are making an ad for roses you would search for the term roses in the tool. It would come up with possible negative keywords such as "Gun's and Rose's". Then you ad Gun's as a negative keyword so if someone searches for them your ad will not pop up. This helps target the correct audience to view your ad.

I think you don't need a tool for that.
When you will bid for a key word,you can select "exact match" option.
Then your ad will display for that exact key word.

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Old October 22nd, 2007, 08:24 AM
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I am running several thousands of ads at a time. It was very helpful to have the possible negative keyword tab on AdWords. I don't have the time to search for keywords, then look through all of them, and type out ones I think may be negative.

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Old October 22nd, 2007, 08:25 AM
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Quote:
Originally Posted by new_seo
I think you don't need a tool for that.
When you will bid for a key word,you can select "exact match" option.
Then your ad will display for that exact key word.


New_seo is right... you don't need a tool like that IMO. My first PPC campaign was a disaster because of such a strategy... you wouldn't believe how much much I spent that night without getting a single conversion... thousands of click throughs but only one conversion.

My suggestion is buy Keyword Elite and/or Keyword Discovery... your conversions will jump by 5-50% easily. target many long-tail keywords and lower competition keywords. You will spend less and get better ROI.

I have consulted many webmasters on this type of stuff and although I don't do much PPC anymore I do a ton of keyword research.
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Old October 22nd, 2007, 08:29 AM
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Quote:
Originally Posted by KAMatGA
I am looking for a negative keyword tool. Googles no longer is in existence. What keyword tools out there have negative keyword capabilities?


Yes there is, just click on the link below and click "Filter my results" then type the negative keywords in "Don't show results that contain the following words or phrases (enter one per line):"

Google adwords Keyword tool
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Old October 22nd, 2007, 08:54 AM
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