adsense tool

Has anybody heard of such a tool?:

For a specific url, you get the set of related keywords provided by google to decide on which ads to show.

Would be very interesting info :-)

I am looking for the other way round : you give the url, and you get the set of keywords related to the page.

I don't think there's a script that does this. Try using a "keyword density" analyzer script that will extract the prominent keywords of a page.

Usually, Google will display ads based on keyword density.

really? Will give it a try. Sounds too good to be true.

Really it's not, there are still other on-page factors that Google uses to display its ads, but I'm guessing that the majority of the factors are keyword density.

Google has a list of them, choose and take your pick.

Have you tested it?

I have started some tests since yesterday, but it would be surprising that density plays any role.

Even if a lot of density calculators are available out there, google algorithm depends on kw frequency, not kw density.

My guess would be that the algorithm used by adsense to identify the "keywords" related to a page depends on parameters such as keywords frequency.

Is google running the evaluation real time (get the content from the url, and decides on which ad to display), or does it retrieve info from the database, etc ...

I think that it is an interesting field for investigation. Just wondered whether anybody had started studying it.

They have a database which they use. The first time a page displaying ads is visited, google will send their MediaBot to have a look at the page, and for 15 mins or so the page will just display public service ads. Once it has had time to assimilate the data, the page will be showing proper ads for that page.
Don't know how it picks which ads to show though.

John

Thanks Johnt, will have a look at our log to see how often this bot is coming back :-). Everytime we earn $10 maybe .. ?

My theory is that google is using a simple weight system to extract the set of keywords.

Experiment: we will set up a "content only" campaign in google, with different variations of keywords, and check out which one is displayed on the page => will give us what keyword google choose.

We have then got the tracking metric. We start with the Salton's model, and tune the equation to get the results close to what we see. but google is nowaday changing so frequently their tuning that I wonder if it is really worth it ...

This is manual process and cannot see any way to automate it, and thought that maybe someone else had found a good idea ...

It also depends on what ads are available for the keywords on your page. Not every keyword in the world has an ad running.

The ads are Geo Targeted as well so that will be a factor. People see different ads in different parts of the world...

Keyword density is probably a factor, but not the only factor. I doubt you'll be able to find a tool that is going to figure it out for you... that would be like trying to create a tool to predict Google's algo for natural results. Probably not as complex, but certainly difficult to ascertain all the factors.

With Adsense, Ads are kind of like any product. There is a limited supply and demand. On page factors establishes the market, but it doesn't guarantee delivery...

Just my thoughts,

Matt

What are trying to do SEOs matt? predict google's algo for natural results.

The point I am trying to raise here is that it is interesting to focus attention on IR from document context too.

If keyword 1 & 2 share the same topic, but bid for 1 is 10 times higher than bid for 2, I want my page to be optimised to display ads for kw 2, not 1.

I just have never heard of anyone optimizing for Adsense. I've never thought about it... The money I make from Adsense is just a bonus for me... How do you know how much people are bidding for keywords? Some are obvious. Some you can get a feel for using Overtures tool. How do you know on, lets say, Google? Do you have a tool for that?

Is that backwards? If 1 has higher bids, you'll make more money on the click... so you want to display ads for 1............................... Why do I feel like I'm in Algebra Class?

Maybe I'm just confused...

Here's a solution: Delete kw 2 if you don't want it to effect the ads.

Just open an adwords account, and you'll get all the info you need about keywords & bids. Adsense is just the other side of adwords.

But yes, you will need to do a bit of algebra. kw 1 & 2 can be keywords combination:

Let's say that I have got a site about loans. I know that "online secured loans" highest bid is $1, and secured loans highest bid is $10. I better optimise my page for secured loans than online secured loans.

If you get 1000 clicks/day, you see there that it is worth spending a bit of your time trying to work these things out ....

this may not be difficul at the end of the day, and it may depend only on keywords frequency, but it is nevertheless important to study it I think.

I definitly agree with you. If you were getting that many clicks, then it would be worth your time. It's actually very interesting and it's something that's not discussed much.

interesting..good points