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  #1  
Old February 3rd, 2008, 07:15 AM
shlomot shlomot is offline
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Cool We're dying to hire a SEO Professional

Hello,

Dozens of solicited and unsolicited exchanges with SEO companies and professionals have reached dead end once they took a look at our "Relationships with The Famous library".

Since we are not allowed to post URLs on this forum, please just punch the phrase above into any SE. Usually topsynergy.com will come up first.

Is it because we did an OK job and they need to stretch their imagination and knowledge-base? Or is it that we did such a poor job that nothing can be redeemed? We have no clue but we suspect the first.

First and foremost, we feel that our keyword strategy is poor and unproductive. Indeed we see around 4K visitors daily to the library, but the potential is so much greater.

We also have no clue why MSN has decided to discard our celebrity pages while, a few designs back, we were their favorite.

So many questions and unsolved issues are on the table, but where are this true specialist that can help us with them?

Please PM me after reviewing at least one celebrity's pages on the site.

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  #2  
Old February 3rd, 2008, 07:46 AM
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dzine dzine is offline
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Is it mainly a boost in "conversions" or traffic you're after?

Hint: the fastmedia popunder is a BIG putoff, not only for websavvy human visitors

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  #3  
Old February 3rd, 2008, 08:04 AM
shlomot shlomot is offline
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Quote:
Originally Posted by dzine
Is it mainly a boost in "conversions" or traffic you're after?

Hint: the fastmedia popunder is a BIG putoff, not only for websavvy human visitors


Thank you for this quick reply.

I don't know if I'm thinking right but we look to boost quality traffic first and think conversion only later.

This popunder ads are only a month old on the website. They brought no apparent change to traffic (even though number of pages/visit has come down recently from 2.14 to 1.98). On the other hand, our experimentation with InVue ads was a traffic killer period.

I hate popunders as much as you do, but I find it hard to say "no" to over $4 eCPM. At least I go over the campaigns personally and avoid bad ads over maximizing income.

Is considering popunders bad practice is a black-and-white verdict?

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  #4  
Old February 3rd, 2008, 08:29 AM
SEOibiza SEOibiza is offline
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agreed, we didnt even see it due to pop up blockers here as I suspect is the case for more and more visitors these days, just aware something was trying to open and being blocked by the spamcatcher, so I would lose it.

but the site looks nice,and not terrible seo-wise, even if not great. you have done an ok job for sure.

am sure 4k per day wouldn't be so bad if half of them converted? what exactly is the problem with the site as you see it now?

without an in depth discussion about your market, targeted phrases and concept it's difficult to be much more specific than saying that most of the pages I looked at could be more tightly focused, but all in all it's definitely not a bad job, seen far, far worse.

have just filled in a relationship analysis form and am waiting for my report with baited breath to see what youre going to try and sell us.

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  #5  
Old February 3rd, 2008, 08:59 AM
shlomot shlomot is offline
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Thanks for your response and complements on site design.

4K looks OK but it is little in comparison with our celebrity-oriented competitors. It's also little when considering that we already have close to 40K pages of this content (for over 3,200 celebrities), and that the global daily searches for the celebrities that we currently have on our database exceeds 5M.

Conversion is nice but it isn't our main goal, which is to reach 1M monthly visitors. This is the critical mass that we need in order to open a successful, global, and free community.

Our traffic multiplied itself each year and we will surely reach this target. The question is if we can help it a bit.

The way I see it, we should aim to optimize SE positioning for the mid-range celebrities, competitiveness wise; i.e. moving them from page two to page one for "celebrity name" as the search term.

At any rate, I feel that close look at one celebrity by a professional will bring a lot of assets to the table, assets that can be duplicated throughout the entire database, won't you agree?

How did the relationship analysis come up?

Quote:
Originally Posted by SEOibiza
agreed, we didnt even see it due to pop up blockers here as I suspect is the case for more and more visitors these days, just aware something was trying to open and being blocked by the spamcatcher, so I would lose it.

but the site looks nice,and not terrible seo-wise, even if not great. you have done an ok job for sure.

am sure 4k per day wouldn't be so bad if half of them converted? what exactly is the problem with the site as you see it now?

without an in depth discussion about your market, targeted phrases and concept it's difficult to be much more specific than saying that most of the pages I looked at could be more tightly focused, but all in all it's definitely not a bad job, seen far, far worse.

have just filled in a relationship analysis form and am waiting for my report with baited breath to see what youre going to try and sell us.

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  #6  
Old February 3rd, 2008, 09:05 AM
SEOibiza SEOibiza is offline
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let you know when it arrives, hasnt turned up yet. thx for further info will go back and take another look.

edit, so are you saying you would like to compete for each and every celebrity by their own name? if so the size of the job is likely what's scaring people off more than anything else..

Last edited by SEOibiza : February 3rd, 2008 at 09:09 AM.

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  #7  
Old February 3rd, 2008, 09:28 AM
shlomot shlomot is offline
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It takes about 15 minutes for the report to cook real well Hopefully there were no typos or otherwise, we research leftover queries manually every 24 hours. Also, please check your SPAM folder.

I don't think that the right ROI will come from researching each and every celebrity. On the contrary. I want to leverage on your study of on- and off-page factors for one celebrity only, and to employ the recommended tactics and techniques throughout the database.

To put it in different terms, I would say that the optimization is not of a single celebrity, but rather of the template that we developed to publish the information for all the celebrities in the database.

I agree the Britney Spears and Albert Einstein should call for somewhat different sets of considerations, but I'll be happy with across-the-board, unified optimization as a first milestone.

Each of the celebrity pages requires its own analysis of page potential since some visitors search for dates of birth, while other for contact information, astrological aspects, love life, etc.

Quote:
Originally Posted by SEOibiza
let you know when it arrives, hasnt turned up yet. thx for further info will go back and take another look.

edit, so are you saying you would like to compete for each and every celebrity by their own name? if so the size of the job is likely what's scaring people off more than anything else..

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  #8  
Old February 3rd, 2008, 09:45 AM
SEOibiza SEOibiza is offline
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ok, sorry am a little confused at the concept of the site still.

let me put it a different way, and ask you what you would envisage an ideal (new) customer of yours actually typing into Google and finding you?

youre fairly well covered (#3) across a few terms I tried like

kylie relationship ..etc

..also noticed judicious use of the nofollow in many onpage links. whats the idea of that?

if you want to visit our homepage and use the chat live feature it would probably be easier than a back and forth on here

Last edited by SEOibiza : February 3rd, 2008 at 09:51 AM. Reason: afterthoughts

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  #9  
Old February 3rd, 2008, 09:53 AM
shlomot shlomot is offline
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Will do.

Quote:
Originally Posted by SEOibiza
if you want to visit our homepage and use the chat live feature it would probably be easier than a back and forth on here

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