There is something known as the SEO which brings free traffic

I faced lot of problem when i joined my present company. Nobody here knew anything about the SEO.The first thing that i did (as i do all the time) is train everybody from a graphic designer to the marketing head about SEO. Even after months of training they are still not seo friendly. I told my boss that compressing contents through java script is not seo friendly but he didn't listen. He doesn't let me make the website content rich for the targeted keywords. According to him, this is not the right way to do seo and too many contents will make a product invisible. I asked him to hire a professional content developer as 'content is the king' but he didn't. I told him that the website has high bounce rate and that we need to make the website for users. But he doesn't care.


He modified the link structure (seo friendly) i proposed for a new site without consulting me and get the site developed according to his liking.Changing the link structure of the website every now and then is his definition of website updation.

"Not everything can be done just for SEO. If the site doesn't come in top 10 for a particular keyword, we will run PPC. Don't Worry". This is what he says. Then later he complains that there is no sale. He doesn't know anything about E-commerce let alone SEO. What i can do except jumping to a full time SEO company. Do you also face the same problem?

I am in a doubt: Why were u hired then? Quit!!

Either ask them the logical explantation for the answers they give to counter your points..If they are satisfactory, Learn.. If not.. Move On Period.

I want to quit, but can quit only when i have an appointment letter in hand. I just can't quit and become unemployed. I try my best to convince them and also tell them why this thing should be done and what will happen if this is not done, then also they don't care. They give first priority to there own personal likings in the name of clients interest. And if the clients are really liking the website, then why the bounce rate is so high. They are many things that are not seo friendly on my websites. I want to change them but am not allowed.They expect me to work with these limitations and some how bring the site in top 10.

The title of my thread is the answer to your question 'Why were u hired then?'.

While I am against hammering metal-heads, you may still see this as an opportunity to hone your SEO explanation skills in terms of explaining how to add value and increase business from a website.

Think of them as clients, many (nearly 90%) of the clients only know of the term SEO but don't know its technicalities. You need to show them how changes to their websites can bring in significant results in the SERPs.

Explain each and every point to them and highlight on its benefits instead of features. Business owners/ clients are more interested in knowing the "benefits" of each change to their websites instead of the features.

Show them articles and blog posts of reputed online SEO blogs/ journals where the authors support what you say.

Finally, if they don't listed to your suggestions, then tell them straightaway that you are not responsible for the consequences if they don't adhere to your suggestions....and move on!

He's right you know!

That sound perfectly logical and if you focused on link development your efforts won't be in vain.



Realistically "SEO" isn't going to make sales either... [if PPC can't - it's the same traffic] so my professional advice [assuming you still wish to work for this company] ... don't work against the company work with it... and use complementary SEO to support the company [rather than attempting to re-engineer it from a SEO vantagepoint.]

I have tried every thing and even told them about the consequences. But instead of pondering on my suggestions, they don't take suggestions from me any more. My boss has half baked knowledge of SEO and this is the main problem. I have to move on, just waiting for the right opportunity. But my question was are there others also who face similar problem or i am the only unfortunate.

Mate... many owners are not open to ideas that are not their own... consequently the next owner could be "ALOT WORSE".

That said... on-page/on-site SEOing is inferior to off-page/off-site SEO...

Spend your time working on gathering links.

Good advice!

If the company wants to spend on PPC, then no point in stopping them to do so.

In fact, PPC can be a quick and effective way to see how visitors interact with your website. It will expose the faults in navigation, ordering process, image and content placement and in fact everything else that has a direct effect on conversions.

You can tweak the site accordingly and test again with PPC to see if the conversion improves - this process will help to save a lot of time that needs to be put in organic SEO to get the same traffic. So take benefit of it!

And yes, we all face such circumstances either with our bosses or clients (after all, clients are the boss's boss )

You must of changed jobs since this post then...




Your posts seem very contadictory

I thought you were now in charge of outsourcing to China



Now your posts seem to suggest that you have no real say at your company at all.

maybee your boss just does not trust your contradictory advice.....

Good memory. Things change. I have recently lost one of my powerful supporter in senior management. He quits cos of some other issue. But that Chinese project is still in my hand. Anyways this has nothing to do with this thread. It looks like i have hurt your ego really bad and thats why you are copying and pasting posts from one forum to the other. Whether my certain post in one forum contradicts with other post in some other forum is none of your business. Where are the moderators????????