SEO Program outline - Advice, Please

Hello,

The company I work for, www.gourmetfoodmall.com, would like to start an SEO program for our merchants. This would be a program that we handle in-house, and there would be an up-front charge, as well as a possible per-product charge for optimization.

I know there are many SEO entrepreneurs on this board, and I would love it if you could give me some advice on how we should go about setting up our program. I would appreciate advice on how wwe should price these services, as well as any additional features/benefits that you think we should offer. Some details about what we want to offer (two different levels)...


Basic
This will be the less expensive of the two. This program will not include customized reporting on positioning of the merchants keyword terms. They have automatic submission to all major search engines. We will optimize their store and five products, through keyword-rich internal links to product pages, SEO-friendly content on their info pages, and the natural SEO they receive by being a part of our mall. This program does not include any sort of linking strategy.
(Anything you would add / suggested pricing?)


Advanced/Premium
They have automatic submission to all major search engines. This program will include keyword-rich copywriting services (we will re-write their text to be more SE-friendly, with keyterms linked to product pages). This program will include optimization of their store as a whole (by means of keyword-rich internal linking and info pages), as well as 20 products (so basically, optimization for 20 keyword terms/phrases). There will be an additional per-product fee for additional product optimization. We would also attain a certain number of backlinks to the merchants store and/or products. Would 10 be aq good number? We will offer custom meta tags for these stores as well (for 20 products), but that is off in the near future. This program will also include monthly monitoring of keyword terms, and changes will be made monthly based upon results (the monthly changes may be an additional fee as well). The merchant will receive a monthly report, comparing their current rankings to those of the past month. Also, would monthly submission to Froogle be beneficial?
(Anything you would add / suggested pricing?)


Thanks in advance for any assistance that any of you can offer.

Peter

You should contact dazzlindonna on this board, pay her, and have her assist you set it up. She is a born SEO consultant. (DD please do not read this post :-) ).

SEO_Amateur - you know i read everything! LOL. You should have waited until tomorrow to post this. I'll be at our camp all weekend, so there's a good possibility I would have missed this post when I come back late Sunday night. tsk...tsk... ;-)

Hockey, these are always the questions that rarely get answered - or if answered, the answers are vague, and there's a good reason for that. There are huge variations in the way SEO companies are set up and huge variations in pricing. It's very difficult to give advice on this. My vague answer (sorry) is to contact a few SEO's in your area, see what they offer and what they charge. Then base your offering around what you find out. Sorry I couldn't be more helpful.

Fair enough. Pricing aside, do you have any advice on other services that we should include in each program to make them more robust and competitive? You know, just anything that I missed, that may be a glaring omission to you (or anyone else)...

Offer Web design to your new clients. It's much more productive if you do SEO at design stage.

hockey...
if you dont know how to structure your seo program and pricing...then maybe you dont know enough about doing seo. it seems to me that someone who has experience with seo would know the answer to these questions.

.

Everyone has to start somewhere... I have been working on the SEO for our overall site, as well as several of our merchants, for some time now. We are just starting to approach it as an additional revenue stream, which is why i asked for the advice of the professionals here at the board. We have since finalized our offering, in regards to services included in the programs and the pricing of each program.

hockey,
the idea is good .....
while pricing do keep in mind how much revenue are your merchants going to make ......