SEO pricing policy problem.

Hi,

fistly, great forum! keep going

Im SEO account manager in a greek agency and i face a problem with the pricing policy for the greek site of a multi-national online betting company.

We agreed that there was a need for a content site that could easily come to the top 10 rank (instead of the official)

our pricing model is a "pay per performance" one. our first proposal was to bid all the visits from the SE

they desided to make the deal but they proposed us to be paid for every registration, affiliation program, or a pay per visit model with lower prices.


i dont have any statistics for online betting/gambling/casino/poker sites (conversion rates from SE etc the annual budget of a player)

Is there anyone have any experience or knowledge on that?
Do u know any url that may contain them?
what's your opinion on SEO payment by affiliate program?

you can reach me at giorgos.business@gmail.com
visit my blog: http://about-seo.blogspot.com

P.S. sorry for the bad use of english

My advice is based on years of experience in sales conversion performance contracts.

"IF" you are extremely competent there is far more rewards than risk... "normally".

I say normally because you must have unfethered access to real time data and not just a monthly report provided by the client.

In order for the relationship to develop into something trustworthy you must be able to provide your own performances to the client and then compare findings.

Additionally, in cases such as these a contract should be loaded with disclaimers that protects both parties and what WILL be the procedures in the event that any disclaimer is invoked.

Further - noting that the client "does not pay for what they do not get" should a dispute arise - the bias should be in you favor. The lient must prove you are not entitled to compensation rather than you proving you are.

In my last 'commenced contract' it took 3 months, 100 pages of details, and 2 lawyers in different countries to finalize so that we could start... the more it's worth the greater the need to ensure all the ducks are in line "in advance" so both parties can have a bright and prosperous future - "together".

thanks for the piece of advice! really helped me.

Do u have any stats from your experience in online betting sites so i can count ROI/ROE?

what i really need is conversion rates..

Unfortunately, I don't.

But they do!

They must know how much they make, from how many registered users, and with a profit margin of "likely" 95 cents on the dollar. [and this should be disclosed again with direct access to online admin].

If they are not willing to do this - they really need to assume the risk of the contract.

[I]IMPORTANT: They can't have it both ways e.g. 100% iron clad no-play, no-pay guarantee and keep you in the dark on what they already know...

Intangible services are no different than tangible products... I buy a toaster, I pay for it, I get it, and if it doesn't work or breaks, I have a guarantee to get another one or money back.

In reverse: would this occur - I get the toaster in advance of paying for it, if doesn't work or breaks I send it back - and if it never breaks - then I pay?[/I]

My point: if they will not provide "EVERYTHING" to ensure you have the best change at creating return for them [thus you] - then this is a bad, not well thought out plan on their part and you should advise them -- no pay, no play [which are the current terms you are thinking about -- in reverse].

Nonetheless -- With the right approach and a lttile time you will improve their conversions 'significantly' and the longer that time - the more return you/they will make.

In practice though, they should be investing in themselves...

If you wish to hedge your bet "to a sure bet on improved registrations" and they wish that as well... PM url let me take a look - and we can talk.

You better perform, or POW, you'll be on the hook for something. Offering any type of pay per performance is hard to follow through. I don't want the stress.....

Wouldn't that apply to ALL SEO strategies? Surely this applies to any business service? Actually to any business PERIOD!

You'd better perform, or POW -- no clients/customers and no money.

The nature of SEO is I can't say you'll be #1 for sure. If you offer performance pay then you'd better rank someone #1 or risk now pay.