Seems to be the trend lately so... freelance copywriter searching contracts

Hello there!

I am a freelance copywriter, with an experience covering many fields. Lately I've been specializing in developing press releases and sales copy with an SEO twist. I am an expert in reaching high keyword densities without affecting the overall quality of the copy.

I DO NOT write content articles unless the paycheck convinces me otherwise. As a professional copywriter I think that's a sort of underqualified work.

I know that this might not seem exactly the best way to start off on a forum, but I guess it is worth a shot and a freelance copywriter does need projects.

Best regards, George

PS. The copy above is optimized around the keyword copywriter

Geegel

Do you study the keyword density of all the different industries and then apply it to the project you have at that moment?

hmmm... just writing for the user is as good as considering what density. In fact, it is better since time is money.

Typically when a customer wants a press release for one of his sites I indeed suggest several keyword variations. But the most important part does not rely on the SEO. The focus is always to get that release published. This is the challenge.

As for the sales copy I also do some SEO, but I again the focus is the conversion from traffic to sales. There are plenty of websites there who have the number one spot on Google and have a not very honorable conversion ration of below 0.005%. This is where I typically come in.

To put it simple I am not an SEO expert that knows how to write, I am a good writer that knows some SEO.

Best regards, George

PS The copy above was optimized around the keyword SEO

NOTE: A good writer will always proofread his work and catch his mistakes. I also found 3 errors in sentence structure.

A good writer is not necessarily a grammar nazi. On occasions to optimize a text, there may actually be intended grammar mistakes.

Also I make a firm distinction between the professional written copy and the random posts I make on forums.

Best regards, George

Correct me if I'm wrong Press Release has nothing to do with SEO, keyword research, or even "just writing".

I assume you are talking about writing submission to PRWeb...

A writers fees = ?

If actually research an angle this is at least $500 (course Billy Bob wanting 'text links' only and not "press coverage" I guess a $10-25 fee works).

Publishing fee = ?

$90 for PRWeb... $500 for real press coverage.

The latter pays dividends if research is actually accomplished but in my experience anyone that can write - is surely not a Press Release Agent based solely on writing ability.

If you can't catch the attention of "real editors" - you waste time and money... [cutting room floor]

[course if the investment is $100 and the research is "keyword" -- ya ok I guess a bargain]... I would however, save the time and purchase a PPI link for that - if that is all the person wants - you can get great one for $100 and the time to produce is minimal.

Try this:

1. identify an angle = free

2. hire a researcher to acquire all the facts $50-100/hour. (about 15-20 hours)

3. hire a journalist to sculpture those facts into eyecandy for an editor $100/hour. (about 2-3 hours)

4. identify the primary and secondary channels for the lead [$500]

Wait for the reporter/interviewer.

Story's published... and everything after that is "all free"!

Submitting a press release to PRWeb and then expecting a strong interest from the media is like farting in the wind and then expecting a tornado to come up.

As a matter of fact I do not involve in publishing the press release per se on any specialized website, instead most of my clients use submission services which automatically posts the release to a lot of such sites or rely on the media contacts they already have.

As for the answers you provided a few ammendments might be required, I will only deal with those that directly concern me.

1) Identify an angle is indeed free and easy. Identifying a good angle though is most of the time almost impossible. Try writing about furniture and you will understand. This is actually the most difficult part and the one that takes me the most time to come up with.

2)The research involved is not actually that hard to do. At most it takes about two hours. you simply have to know where to look.

3)Sculpturing the facts to become eyecandy for a journalist is also something that I do. My technique is to raise controversial issues and come up with a highly biased point of view. This usually does the trick.

That about covers it.

Best regards, George

Where do I send the invoice george... your latter post looks a whole lot different to your openng one.

I don't however, believe 'knowing where to look is the issue'... most things of substance are not in the public domain there are additional costs, subscriptions, user fees, royalties, etc.

These are associated costs and I don't assume you eat that.

It's amazing what a researcher can fine in government libraries.

Additionally, it is worth noting that the "release" is merely a placebo... someone needs to interview the person identifying the "lead of newsworthy information" - often the 'client owner' is unprepared for such a development such that they don't become the news simply because the only thing they "plugged" IS A "SALES PITCH" to the reporter who isn't there to buy... and the story gets dropped just as fast as PR releases in an archive drop into the deep reaches of the PRWEB abyss.

Food for thought.

I strongly disagree with your opinion. You would be amazed to find out how many good, undeveloped stories you can find on the web. Let me give you an example: I had a customer who has a website which offers information about comforters... boring as hell so far... China has a very important textile industry... we're getting somewhere... there is a huge dispute over the dumping prices that Chinese companies offer... voila we have a winner. It's not as much as finding good news, as it is about connecting the dots with the existing ones.

Also as a matter of fact, press releases rarely go as far as to actually produce an interview. Even the most succesful press releases (the ones that create thousands of backlinks), rarely create more than 2 or 3 interviews.

As for the change in tone, I must remind you that I am not specialized in press releases alone, but I also write sales copy. Although these two fields are quite different in style, I see no reason to avoid implementing a good keyword tactic towards them.

Best regards, George

Well based on that you tend to end on the cutting room floor.

It is noteworthy to mention the a "sale" or a "discount" or a "volume supply" are reduced rates isn't really news... but it can be the catalyst to create the news.

Leveraging that 'tidbit' for $140K investment a small, medium, large company in a developed nation can be the price dumper and still make a killing since the average wage in China (laborer is $300 US/month)...

Bouncing off of that to the noted "negative side" US laborers losing jobs to Chinese - well the Chinese still need to be trained in the company's processes which naturally assumes skilled labors now have a new opportunity (for the same wage) but living in China the cost of living is leveraged against that and they are actually generating x22 more salary than living in US.

Bouncing off of that - that cost to setup is tax deductible to a $0 cost strategy.

Bouncing off of that the US economy improves because the envisionary firm jumping at such an opportunity have significantly bottomed out their overhead and more money to invest in US developments.

Course you could just spin...huge dispute over the dumping prices that Chinese companies offer but it isn't overly newsworthy to a great many readerships so your chance of return is poor.

As for SEO copy... worthless - "just interesting copy" is as good... actually better.