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#1
November 8th, 2004, 02:29 PM
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Reporting Live from Ad-tech NY 04
Google & Overture appeared at a 360i Roundtable to discuss the
Future of Search in 2005  Most consumers are now geared towards Researching Prospects on-line then visiting the brick and mortars to consummate the purchase The growth of Local Search on Google and Overture is expected to continue as surfers are increasingly becoming more sophisticated in their keywords usage. http://ad-tech.com/specialevents.asp?SubEvent=14 SEO inc also made it's first appearance - at Ad-tech one of the few SEO firms - dominated by PPCs http://ad-tech.com/exhibitors.asp
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#2
November 9th, 2004, 10:47 AM
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Personalization - the future of Online Advertising
Razorfish/Ave A
The trends: Personalization in Campaigns - Mobile - Online Web Ads - e-commerce - "hyper communities" will dominate and become more effective as consumers become inundated with Ads hypercommunites will allow instant interaction on any subject spontaneously on a variety of virtual outlets
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