Really? What about a partnership?
I've been looking at how to take help on as the projects I'm getting are better and better. What I realized is there are 3 components to my business:
Admin - All the BS paperwork, billing and management (including project management). This is the most important part of the business, especially accounting and PM. Anyone I take on would fall under this catagory as well for "supervision" or management or whatever you want to call it.
Sales/Promotion - Sort of two parts but the promo leads to the leads that leads to the sales. It's all the same cycle so I tie them together. The problem with bringing someone on to do sales is I am still making so much crap up as I go along to create and refine the process I couldn't imagine having someone else in the mix yet. Also sales becomes the face of your company and I am not ready to let that go yet. Finaly the amount of training to get a rep prepared to understand and bid jobs just doesn't seem cost-effective to me.
Production - Actually doing the design, building the sites and promo work. Oddly in the heirarchy of the business this is the least important(!) and easiest to do. It's also got a lot of great opportunity for outsourcing. I figure this is the place I will bring on help first, but not whole projects just parts like KW research and link building. I can see taking those skills and training the employee to do competitive analysis from there.
FYI I had an AA for a couple months when I still had a day job. They were supposed to do a lot of stuff that never got done and I was left deciphering where projects were at, what billing had been done, etc. It was a mess that I just finaly put behind me. This is the type of help I could really use but finding someone dependable is tough.
Anyway, that's where I'm at. Right now I'm going nuts keeping everything going. I have too much to do myself but not quite enough to hire someone. These streches suck.
For SEO work I hear about a lot of success in bringing other SEOs on as part of "the team" for individual projects. The other SEOs may have a specialty they can help you out with and these things seem to go well. But I haven't heard much about "lateral" partnerships. Probably too much fear of stealing clients.
BTW if you interview someone ask them how they would change your site for better SEO. I mean "more"?
