In 1863 at the Battle of Gettysburg, Confederate General Robert E. Lee ordered Major General William Pickett and others to run the Union Army off of Cemetery Ridge.
The attack would require Pickett's troops to cross a one-mile-wide open field, up a gradual grade and under heavy fire the entire way. To take the ridge heavy losses were guaranteed. Success was not.
To be successful they would need to cross the field faster than the Union Army could kill them, deplete the Union Army's ammunition or intimidate them into retreat. Pickett's officers told him that it was impossible, but under orders from Lee he insisted upon the attack across the open field in broad daylight.
They were wiped out.
It was one of the greatest wastes of brave young men in the history of our planet.
The moral of the story is... when planning an attack be sure that you have adequate resources for a successful attack and a plan of attack that matches the terrain and situation.
For SEO, it does not matter if you pick one hour or ten or one hundred. If you don't have a good plan and don't have the resources to put it in place and carry it through to victory then you squandered whatever you have spent.
Most commercial websites only make money for two people... the designer and the hosting company. The shortfall is in SEO. So websites without adequate SEO (or some other plan for converting traffic) are lost battles for clients.
* "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
* "Free advice isn't worth much. Cheap advice is worth even less." EGOL