Page 2 - Link Builder needed

Coming to a decision to hire a link builder depends on a number of factors.

1. Can you compete in your niche?

Before you make an investment in outsourcing link building you need to determine whether you really have a chance to compete in your niche or if you are targeting a series of long tail keywords are there enough searches at Google for these terms to drive a significant amount of traffic to your web site? If the answer is yes then ask...

2. Will directory links get you the rankings you desire and keep you on top?

In most cases you won't get enough link juice from directories to get #1 rankings for a good search term or a few good search terms at Google. Even in the rare event you are temporarily on top, your competition will catch on sooner or later and you will need stronger links.

3. Do you have time to build links beyond directory listings?

How much is your time worth vs. the money you spend on hiring someone to build links for you? If it takes you 4 hours to build 25 links but you bill at $100.00 an hour, is it cheaper to outsource linking to someone for less than that?

4. Quantity of links vs. quality and the impact on your SERPs?

Each niche has different levels of competition. In some niches one-way links or reciprocal links can impact your rankings relatively quickly but in many niches you need better quality links to reach the top or a mix of quantity vs. quality. You can outsource link building but unless you have a substantial budget you will find (generally) the one-way links companies provide are just o.k. and you need a large quantity of these links to impact your SERPs. Outsourcing to get high quality links is very expensive. So in many cases people do both. They outsource the building of low quality links but manage the building of higher quality links in house.

Ultimately it is an ROI decision.

Thank you for your help. I think that's our next step we have a in house website designer that we are very happy with. I do believe we need to out source our link building if we ever want to be number one in our industry. Now I need to go break the piggy bank open.