Is this guy doing me harm?

I have recently started a new company, and need to get the ranks higher. I decided to hire someone to do the SEO for me, wrong move I believe. This guy has demolished the appearance of my site, and I think he is doing me harm.

I dont know that much about SEO, so I may be wrong about this guy. But I DO know that you are not supposed to use keywords in the body of the page, the same color as the background. Here is the site:

http://www.boscosystems.net

If you hit "ctrl+a" on the index page, you can see that there is a scrolling marquee at the bottom. It is invisible.

Also if you look at the keywords, there are TONS! Is this ok?

As I said, I could be wrong. But I need to know if I need to fire this guy before he harms my reputation.

Thanks for any help and advise!

Robert Wilson
Bosco Systems

Here's what Google says about it...

http://mattcutts.com/blog/seo-mistakes-nearly-hidden-text/

In my honest opinion - your SEO is an idiot!

You need to make some changes yesterday. Punt this dude and hire someone else. Were you paying him $10 an hour ? Get someone else to help; get me to help for pete sake, it's a free call , or get fathom to help, get the freaking guy off the street to help, get india to help! DO SOMETHING! Your SEO sense was tingling and you're pretty much spot on, you're definately in a bad spot. Some changes such as that hideen text which Im' sure you can take down your self.

Have you looked at the source code!!

<-- saved from url -->

Oh and Meta Description and Meta Keywords, not once.... scroll down and there both their again!!!

Oh MY LORD!!!!

ive just scrolled further down..

Meta Desc and Meta Keywords appears not twice.... but.... 4 times......

Sack him!!!

Thanks for the advice. Just as I assumed.

I'm also looking at your backlinks and I all I see are forum posts by you. At the very least you should get them to give you a summary of what has been done to date on your site ranked higher in the search engines.

I'm done with the guy. I put the site back to its original state and fired him. I'm also working on backlinks. Thanks for the tips.

Here is a good basic template, although there are many possible tweaks as well;

Use your targeted keyword phrase:

· In META keywords. It’s not necessary for Google, but a good habit. Keep your META keywords short (128 characters max, or 10).
· In META description. Keep keyword close to the left but in a full sentence.
· In the title at the far left but possibly not as the first word.
· In the top portion of the page in first sentence of first full bodied paragraph (plain text: no bold, no italic, no style).
· In an H3 or larger heading
· In bold – second paragraph if possible and anywhere but the first usage on page.
· In italic – anywhere but the first usage.
· In subscript/superscript.
· In URL (directory name, filename, or domain name). Do not duplicate the keyword in the URL.
· In an image filename used on the page.
· In ALT tag of that previous image mentioned.
· In the title attribute of that image.
· In link text to another site.
· In an internal link’s text.
· In title attribute of all links targeted in and out of page.
· In the filename of your external CSS (Cascading Style Sheet) or JavaScript file.
· In an inbound link on site (preferably from your home page).
· In an inbound link from offsite (if possible).
· In a link to a site that has a PageRank of 8 or better.

Other search engine optimization things to consider include:

· Use “last modified” headers if you can.
· Validate that HTML. Some feel Google’s parser has become stricter at parsing instead of milder. It will miss an entire page because of a few simple errors – we have tested this in depth.
· Use an HTML template throughout your site. Google can spot the template and parse it off. (Of course, this also means they are pretty good at spotting duplicate content).
· Keep the page as .html or .htm extension. Any dynamic extension is a risk.
· Keep the HTML below 20K. 5-15K is the ideal range.
· Keep the ration of text to HTML very high. Text should out weigh HTML by significant amounts.
· Double check your page in Netscape, Opera, and IE. Use Lynx if you have it.
· Use only raw HREFs for links. Keep JavaScript far, far away from links. The simpler the link code the better.
· The traffic comes when you figure out that 1 referral a day to 10 pages is better than 10 referrals a day to 1 page.
· Don’t assume that keywords in your site’s navigation template will be worth anything at all. Google looks for full sentences and paragraphs. Keywords just laying around orphaned on the page are not worth as much as when used in a sentence.

Wow, thanks for the tips. Those are great!

hi ,

if you are very keen on building the links i can help you by giving away the list of directories of page rank above 5[5,6,7,8].

you need not have to pay me.

give me your mail id so that i can send you.

bye,
best of luck for your site

i was going to say spam but if its not paid i dont think it is... so i will not disagree with this post, also you only got a few post less than 10 so you can use PM but please when you got 10 post use the PM to let the people know about your service...

Well thanks for the offer. My email is bosco@boscosystems.net

Maybe just trying to build some sort of trust for a paid service. I dunno... But free is always good.

Three other "tweaks" to the outline I listed earlier:

1. Apply the 3/7 rule to everything mentioned. The 3/7 rule is to keep your density between 3-7%

2. Bold and Strong are the same in Googles eyes

3. Use H2 - H5 tags

GaryTheScubaGuy

ps. btw...if your Yahoo ranking aren't good, this advice will launch them.