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is there any new marketing strategy for softwares?

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  #1  
Old October 17th, 2005, 12:32 PM
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Exclamation is there any new marketing strategy for softwares?
is there any new marketing strategy for markerting software producs online, apart form the regular SEO operations. how best can a software can be projected into the market online, so that i can get traffic as well as conversions.
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Old October 17th, 2005, 03:21 PM
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It's completely going to depend on what type of software it is. I might try sending it over to CNET/ZDnet and pulling quotes from their review if they do one. Hype is always a good thing. If you can post reviews, awards, testimony from satisfied customers, etc, anything that will encourage conversion. As far as marketing the product in an online advertising sense, you should figure out who your user base is likely to include, and market in areas online where they're most likely to be present. Hard to say anything specific, really, without knowing what kind of software it is.
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Old October 17th, 2005, 03:53 PM
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Get set up with Amazon.com if you can. You'll likely gain thousands of affiliates selling your software for you then.

If you have a free trial version, the association of shareware professionals ( http://www.asp-shareware.org/ ) can get you a lot of exposure through 100's of software download sites. Check out their PAD file system.
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Old October 18th, 2005, 11:14 AM
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is there any new marketing strategy for softwares?
The software is CRM software.
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Old October 19th, 2005, 08:52 AM
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I have tried all the general concepts of SEO activities like post reviews, awards, testimony from satisfied customers, etc, i want to know is there any new concept or approach which can project the product in a better way.
like, google site maps, rss feeds are the new concepts in SEO avtivity, as such is there any other activity, please let me know.
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