How to describe SEO knowledge?

I was asked to compose a little document where I describe my general and specific SEO knowledge.

I thought of a really crafty title, but then the craftiness stopped - has anyone tried to compose such a document? How do I communicate that I have a pretty descent understanding of what is a good and what is a bad website from a SEO perspective? I am tempted to say "1. Relevant links are good. 2. Fresh relevant content is good.", but that is probably not very impressive.

I guess it comes down to somehow describing a complete fictional SEO campaign, with all modifications that can be made and why they should be made - does anyone have any other thoughts or suggestions?

Thanks,

David

David - A thorough understanding of:

1. How search engines rank documents on the web
2. How search engines perform tasks like spidering, indexing, text analysis, link analysis, etc.
3. A thorough understanding of the process of keyword research and the value of targeting terms and phrases
4. A grasp on the most powerful communities of distribution and aggregation on the web and how to leverage these for marketing and promotion

I'm sure there's many more, but I deserve to play video games for the next hour

Rofl Snarf

Its difficult becuse most of things you go on about in the paper are beyomd the comprehension of most people so you have to keep it simple and try and use language that normal people will understand.
Keep it light and never use technical language becuse to some people technical equates to foreign.

Always keep it simple becuse anyone can over complicate things to make themselves look smart but only the smartesy of people can efficiently simplify something complicated.

The basis of an seo`s job is to take a non performing site make it perform so you need to break it into 5 bitesize chunks and group all the processes you do at a certain time together.

I agree with EarlGrey ,concerning the art explaining things.
That is even more important when wanting to explain in written text ,I guess you should have figured out for yourself how things work ,to succeed in creating your paper.
Good luck dude!

Thanks for the help, the input got me going and now there is lots of text. Enough for me to fool myself that I actually know something.

/David