Help With Pricing Please

I recently have gotten into the SEO world and I need some ballpark help.
My company was recently asked if we could take over a ppc campaign. We obviously said sure, even though we have not managed one yet. I went SES NYC and have read everything I can get my hands on so I am fairly knowledgeable on most things.

Well all of a sudden my boss tells me we have 36 hours to get an estimate out the door. So here is where I desperately need your help. Here is all of the info I have:

Regarding pay per click service. It looks like we have about 42 words or phrases that are pay per click keywords. I would like to know what your monthly or quarterly service charge would be to us for you to manage this program. I am assuming that there would be two charges. The first would be for the actual cost of the pay per click activity. Presently we pay a monthly base amount and make a second payment at end of month if click costs exceed our base figure.

The second charge would be for your services. I assume this would involve bidding per click prices and other related management/administration functions. If you could provide me with a quote for this service and outline the specific functions the service would involve plus the reporting that would be available, that should give me enough information to evaluate switching to you versus our current provider.

I have optimized some websites and played with a couple of search terms but I have no I dea how much time it takes to manage 40 keywords. I was thinking of doing 12 hours of researching keywords and competitors up front.

How much time does it take for 42?

Thanks so much.
Brad

Do you have a bid management and tracking system in place - e.g. Urchin..? I'd recommend you charge them
for set-up, admin and campaign research upfront - then provide real-time tracking for free with view on invoicing them
a % per search engine visitors on a monthly basis. In my experience people have been quite happy with this deal. Manage their monthly campaign budget on a seperate account.

No bid management or tracking what is the best bang for the buck?
I was looking into clicktracks but they don't appear to have time tracking built in.
urchant is $5,000 right are there any others cheaper besides clicktracks?
I don't know if my company is willing to spend 5k?

What kind of % per visitor is realistic?

--you wrote--
invoicing them a % per search engine visitors on a monthly basis.

how many hours is 42 term research going to take and the admin fees
I wouldn't know where to start. I called some net companies and they said between
400-800 to start up, I am guessing these were one guy operations does this sound to low?

thanks again

ClickTracks appears to be awesome ... we are still in trial mode but at this point looks to be a no-brainer and we will be going with the ISP version.



What do you mean by "time tracking"?

I was told by a representative, that you were not able to track the users in relation to the time of day?
is this true ? I'd like to know how many people come to my site from yahoo during work hours how many access from home? etc...
thanks

is the lower version of clicktracks even capble of tracking CPC ROI??

well, there are two ways you could track the time.

1) relative time of the day- you won't really get "people tend to be at work when they come" from this, but more "the peak in our visitors is at 5pm our time"
2) you match the time they hit your site with the location they visited from. I don't know what software can do this, but I'm sure some's out there.

Thanks to all resonders,

I am looking for help pricing something like I have listed above
how did you do this your first time without any help, any suggestions?
40 words google and overture plus we are buying clicktracks, we host, design and build sites.

Researching and setup on 40 words I figured $800 setup 500 a month am I way off ??

the tough question is the quality of keyword research. simple keyword research is pretty easy. 40 keywords should be a portfolio of keywords. Tegother, the keyword portfolio should generate stable traffic and conversion.