My client has asked a question which I have already advised on, however I wanted to get more opinions for completeness.
I am asking this question on behalf of my client.
NB: My normal advice is to concentrate all SEO activities on one main site, however in this instance there were additional domains available and the main site was doing very well, hence going to a multi site strategy.
1 - We have a main site that does very well in its niche
2 - We have a development domain with some strong link building and now ranks well with some initial content
3 - We have another development domain with weaker link building
The question is, do we join the two domains (2&3) by redirecting one to the other, or do we keep them separate.
My advice is to leave them separate, however I would be interested to hear if there are any thoughts to the contrary. My rationale is that it is better to cover more SERP real estate, we get the options to keep one site as a test bed not risking any of the higher value domains.
The sites are not connected or linked in any way and have had completely different SEO activities conducted on them.
Very interested to hear people’s thoughts on this subject.