I am currently investigating the feasibility of building a in-house SEO team.
I would really appreciate some insights in terms of which roles could be cross functional in your experience.
I was thinking about one content writer and 2 inbound marketers / community managers (title TBA).
The content writer can write internal and external articles whilst supporting social promotion of articles and potentially partnerships. With the two inbound marketers doing keyword research, link building, online PR, social management & partnerships.
I guess every department / company is different, but with the evolving nature of SEO do you think this gives enough coverage to the core components?