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    Wording Products


    Hi
    I have been wondering this question for a while and have tried to look a few times but can never find a honest answer and am hoping to find 1 here .
    About 90% of my products are of the same material (Pewter) and have around 1000 items of them. At the moment about 40% of product names contain this word as I have kept away from using the word in every item.
    So am wondering if I were to change this so every product contains this word would this be considered as spamming or just leave things as they are.

    Thanks
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    If the keyword is a brand name or a product name, I would not worry much about over-optimizing this keyword since it is what it is. What you can do is to put more descriptions for each page to make the page better. I believe even if the products have the same keyword on it, you may still add descriptive words for each to separate them. Like for example, Pewter Household then Pewter Jewelry, something like that. Then of course the more you describe each product, the better.
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    Thanks , I want to change/add descriptions this year , so is going to take some time and want to get it right

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