For a new website (so everything is still possible) I am determining what the best URL and linking structure is. The domainname looks as follows;
www. KW1 KW2 xxxx.cc (where KW1 = Keyword 1, KW2 = Keyword 2 and xxxx = is just another extra word, since the other URLs were already occupied).
The product which is being offered is location-based, therefore most search queries are 90% consisting of: ‘KW1 + KW2 + City’. Product is offered world-wide in many cities. The website to be made is in one language for one country. For 20% of the cities worldwide 90% revenue is generated.
I was thinking about two options with respect to link structure / URL structure;
(1) www.mysite.cc/country/city or (2) www.mysite.cc/city
The product isn’t available on country level, therefore only the city landings pages are important.
To be indexed by Google a navigation panel has to be added at the bottom so most of the webpages are crawlable and indexable. In case of option one, it would look like this;
This is how competitors are doing it often as wel. In case of option 2, it would look like this;
So at the webpage of /countryB there is a link to /cityC, /cityD etc.
In both cases all page’s should be indexed by Google. All advantages and disadvantages as far I can think of and are able to find on the internet are listed here;
www.mysite.cc/country/city (option 1)
(+) ‘Deeper’ pages are not seen as ‘bad’ by Google than less deep pages.
www.mysite.cc/city (option 2)
(+) Shorter URLs;
(+) With respect to linkbuilding; people are more likely to link to short and clear URLs;
(-) Cities with the same name have to be (manually) adjusted.
Am I missing something? Because option 2 is not the most used option in the industry. My question is, for which one would you choose and why? Which (dis-) advantages have not been named yet?