Just took a marketing position and in my previous jobs, have always used a CMS to update website content.
The website of the organization I am working with is built with the shtml file extension. I have been taking a look at the organization's backlinks and not sure if what I have uncovered is an issue.
I am not sure if my question falls under canonicalization?
When clicking through to our homepage:
The url redirects to:
(the content is exactly the same for both urls.)
There are backlinks to both of the urls above on partner websites, blogs etc.
I would like to streamline the links so they just point to the: http://www.example.com url.
The www.example.com url is on all marketing materials, business cards etc.
I can reach out the folks regarding the backlinks but how do I know which url to prioritize?
Thanks for any advice. If additional information is needed, I am happy to try and provide it.