The art of Creating great written content.

Have you ever noticed how 2 peoples approaches to the same subject can be completely different. Whilst a skilled writer can draw you into a subject through their skill of making the article alive for you, other suthors just make you click off the site and back to google looking for something better.

So what makes a great writer ? why can some people make an article so appealing whilst others make the same subject a turn off ?

How can I improve my article writing ? what resources are available on line and what books should I be looking for down the library ?

Maybe this isnt seo but in a way it must be as a great article will bring traffic.

Hope this helps
http://www.seochat.com/c/a/Website-Promotion-Help/Short-is-Sweet-for-Web-Copy-Writing/

That is a really great article and so true. I sometimes read magazine articles and think to myself would I read this if I saw it online and truth is I probably wouldn't. I don't mind reading a long wordy interesting article when I am relaxing in bed but when I am on the internet I want something that is concise and easy to read.

Yes thankyou, I enjoyed that too and its certainly helpfull. I was wondering more about writing skills, capturing the audience, the use of words.