need help about PPC
When i search any keyword in Google i see some of the PPC add related websites are in every pages like first, second and third pages(same website) but some other website changes i mean the website which is in first page is not in second or third. What is different between them?
what what is the difference between ad website that appears on the top of the search result page, left hand side of page and end of the page?
It's all about the rank of the page where the ads or showing.