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    Question Need advice on site structure


    I operate as a SEO for a retail chain, like most retail chains, our website has developed into something that looks like one of our bricks and motar stores, in that you step in and see all our products in there.

    Not a problem on its own, until you come to optimise it to make it easier to find the site!

    Its currently optimised for one core product out of the many we sell, which means that someone seeking a none core item, probably wouldn't find us on a search engine.

    How can we develop the design of the site to better attract visitors for all products. Is the following directory structure the best format ?

    http://www.ourstore.com/product1
    http://www.ourstore.com/product2
    http://www.ourstore.com/product3
    http://www.ourstore.com/product4
    http://www.ourstore.com/product5
    etc etc

    This will obviously mean that each product has its own index.html file, and each page optimised for only that product!
    Is this a "white hat" approach to the problem ?
    Any good examples out there that show this approach?

    Any help would be appreciated :-)
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    Here you want to assign folders to each product , ok

    it will be good to increase the theme based web pages

    its not blackhat seo but you are using navigation with proper seo approach
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    You want to keep your pages as close to the top as posible. I would avoid subdirectories:

    www.domain.com/product1.html
    www.domain.com/product2.html
    etc.

    WH & BH are not a factor here.
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    Originally Posted by fear.acid.news
    ..................................
    This will obviously mean that each product has its own index.html file, ..............................
    I am not sure I follow this. Are you asking whether you should be building pages for each product or a site per product? There can only be one index page in a site!
    raz
    #include <Cognac.h> -The only code I know How to Write!
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    Originally Posted by raz
    I am not sure I follow this. Are you asking whether you should be building pages for each product or a site per product? There can only be one index page in a site!
    raz
    No, I can technically have an index.html page per subdirectory, I just want to know what approach I should take.

    Let me clarify, we sell a number of computer items, I would like to optimise for:

    laptops
    desktop
    scanners
    printers
    computer accessories
    paper
    ink for printers


    OK, all highly competitive I know, but what is the best structure to use so I can optimise for all of them. At the moment we are well optimised for "laptops", but if someone searched for "printers" they wouldn't find us!
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    Originally Posted by fear.acid.news
    No, I can technically have an index.html page per subdirectory, I just want to know what approach I should take.
    Let me clarify, we sell a number of computer items, I would like to optimise for:
    laptops
    desktop
    scanners
    printers
    computer accessories
    paper
    ink for printers
    OK, all highly competitive I know, but what is the best structure to use so I can optimise for all of them. At the moment we are well optimised for "laptops", but if someone searched for "printers" they wouldn't find us!
    I see what you are saying; then I would agree with rmccarley’s post:

    Originally Posted by rmccarley
    You want to keep your pages as close to the top as posible. I would avoid subdirectories:

    www.domain.com/product1.html
    www.domain.com/product2.html
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    maybe themed structure

    domain.com/computers/laptops
    domain.com/computers/pc
    domain.com/computers/something
    domain.com/software
    domain.com/hardware

    domain.com/computers/laptops/laptop-accessories
    domain.com/computers/pc/pc-accessories
    domain.com/software/software-category
    domain.com/hardware/hardware-category

    domain.com/computers/laptops/laptop-accessories/product1_name
    domain.com/computers/pc/pc-accessories/product1_name
    domain.com/software/software-category/product1_name
    domain.com/hardware/hardware-category/product1_name

    i did read this somewhere i don't know
    Last edited by Bruno; Sep 1st, 2005 at 03:28 PM.
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    By time you get to the third tier, your PR is gone or almost gone. Keep everything at the top.

    On my primary site the structure is (the names are fictional to protect the guilty):

    index.html
    products.html
    + featured products
    + line sheet
    + catalog
    - 16 "sub-pages"
    about.html
    employment.html
    contact.html
    - 12 "sub-pages"

    It looks like they are in seperate folders or directories to a casual observer but really they are all top-level. Pages at the top get more weight. Pages burried 3 clicks deep also get burried in the SERPs.

    I'm not saying don't use a directory structure - sometimes that is the best thing to do. What I am saying is be aware of the advantage to keeping things top-level or as close to top-level as you can.
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    Thanks guys, just the sort of advice I was after :-)

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