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Apr 3rd, 2013, 12:54 AM
Local Brand Name Domain Name<VS> Popular Queried Keyword Domain Name
For local SEO, What kind of domain name is more valuable to a small startup business with clients but due to their size only a little brand equity?
Note, this is not the actual business I'm speaking with...but as an example:
www.(small local brand name).com .........................<VS>..................... ......www.(a popular query for their industry in their local city).com
www.glamourvox.com................................ ...............<OR>...........................www. annarborhairsalon.com (Ann Arbor is a city in Michigan USA)
Title Tag: Ann Arbor Hair Salon |Glamour Vox........<same>...........Title Tag: Ann Arbor Hair Salon | Glamour Vox
Which domain should rank consistently better in Ann Arbor Michigan's local search results?
Glamour vox already owned www.glamourvox.com for 2 years and made it to page 1 local ranking but is aiming to dominate the local search results. They want to be listed more than once on page 1. The business learned it was able to buy domains that matched all the top local search queries for their industry including: www.annarborhairsalon.com (query: ann arbor hair salon), www.annarborhairsalons.com, www.salonannarbor.com, www.annarborbarber.com, www.ann-arbor-barber.com, etc...
Is there a setup/strategy for utilizing all these domains so that they would rank on the first page for those queries without cannibalizing keywords and page ranking between them? How is it best to use these domains?
Apr 3rd, 2013, 02:21 AM
Stick to brand
If glamourvox is your brand name and you holds it for 2 years and it ranks nice for the queries then you must stick to it, Google favor brand and authority of domains.
And if you wish to optimize the URL then better optimize sites' internal page URLs.
Last edited by Shobhit Saxena; Apr 3rd, 2013 at 02:25 AM.
Reason: spell correction
Apr 3rd, 2013, 08:41 AM
If people are searching for an ann arbor hair salon, the website with domain www.annarborhairsalon (I would recommend to use www.ann-arbor-hair-salon.com) will be higher in search results than the glamourvox.com. But actually it is always better to market your brand name and associate it with the ann arbor hair salon all the time. Your brand name will remember your customers about your particular business, use relevant key phrases on your pages and everything will be fine. Or you can buy two domains and set a redirect url.
Apr 3rd, 2013, 09:18 AM
Use brand name. No questions asked unless you're running some quick-flip Adwords website.
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